Summer 2024 product release

The influence of Artificial Intelligence (AI) on marketers and marketing technology is growing at a staggering rate.

Our summer 2024 product release rounds up the features and product development we’ve been working on over the last year.

This includes a number of powerful AI-driven updates to our leading call tracking and marketing analytics platform. This technology gives you unparalleled access to deeper customer insights, helping you gain confidence in anticipating next best actions based on user behaviour and enabling you to make quick, effective decisions about your marketing activity.

Take a look through Mediahawk’s impressive new features – all designed to improve your marketing performance, save you time and money, and help you be more productive than ever before.

Get instant conversation insights at scale with AI-powered Speech Insights

AI-powered Speech Insights is the latest enhancement to our powerful Speech Analytics feature.

This cutting-edge technology uses large language models to automatically analyse every call, delivering insights at both an individual and macro level.

Whether you’re looking at the details of a single conversation or identifying overarching trends, Speech Insights equips you with the knowledge you need to make informed decisions.

• Save time and gain insights effortlessly. Simply ask a question and get instant, detailed responses for each call and across categories of calls.
• Optimise channel performance with precision. By categorising calls and posing specific questions, you can pinpoint the sources that drive key outcomes and understand their value.
• Make effortless, data-driven decisions. Our AI-driven dashboard provides a comprehensive view of every single conversation.

“Beyond simply identifying keywords, we uncovered valuable trends and patterns in customer enquiries and objections. This has enabled us to tailor our campaigns and offerings more effectively, ultimately improving our conversion rates.”
– Victoria Markianos, Google PPC Specialist, Springup PR

Send Mediahawk data as signals into Google Ads to optimise your Performance Max campaigns

Performance Max is a campaign type in Google Ads that uses AI and marketing performance data to find you more customers across Google’s entire network.

Google uses AI to analyse signals for better audience targeting and attribution.

Feeding your first party data from Mediahawk call tracking into GA4 provides more of these powerful signals to improve the performance of your Google Ads campaigns, including Performance Max and Vehicle Listing Ads:

• Send highly relevant audience signals into GA4 to create highly targeted custom audiences and optimise your pay-per-click (PPC) campaigns across the Google Ads network.
• Push conversion data and values from Mediahawk into Google Ads to gain a true picture of your paid search performance across their entire advertising network.
• See your Performance Max campaigns in Mediahawk reports alongside your existing paid ad campaign activity and monitor performance, ad spend, conversions, and values at a glance.
• Find new and high value customers, increase conversions, and gain richer insights.
• Reduce wasted ad spend and maximise your budget by focusing on the campaigns that deliver conversions and revenue.

Streamline calls, elevate the customer experience, and boost your profits with Advanced IVR

Call handling capabilities have been upgraded with Advanced IVR (interactive voice response).

This sophisticated multi-level IVR, voicemail, and reporting solution is designed to ensure your customers reach the right person quickly – reducing frustration and wait times, and improving customer satisfaction. Now you can:

• Get enquiries to your sales team and fast; don’t lose them in your busy day-to-day operations.
• Improve the user journey and reduce caller frustration by routing your phone calls quickly and accurately.
• Discover which IVR routes have the most profitable outcomes and use these to create custom audiences for advertising.
• Reduce your call centre costs by analysing and adjusting your IVRs to only get the right calls.
• Stop unwanted phone calls taking up resource by creating dead-ends (where the IVR plays a message and then hangs up).

Mix and match data effortlessly with Parameter Connect

Parameter Connect takes the time and pain out of understanding the effectiveness of your integrated marketing campaigns. It’s a unique solution that allows you to pivot your data in any way you want to, by applying as many parameters as you need. This helps you streamline your marketing decision-making by giving you instant access to your data in a way that works for you:

• Automatically tie offline, on-website and off-website call and visitor data together for each cross-channel campaign – such as promoting an event, or using Google Business Profile – into easy-to-use reports.
• Easily compare different business locations to pinpoint areas for improvement and which are your powerhouses for enquiries.
• Gain clear insights into your referrers, affiliates, and partners to optimise your partnerships for outstanding results.

Unlock customer behaviour insights with ‘Time to convert’

A ‘Time to convert’ metric has been added to the Attribution report in Mediahawk.

Used in conjunction with Sales Matching, time to convert is an important metric for marketers, giving you insight into the average number of days from a click to a sale. Knowing how many days it takes to convert an enquiry from the first visit enables you to optimise your marketing strategy to ensure you’re building a healthy sales pipeline.

Added layers of security with multi-factor authentication

Mediahawk’s multi-factor authentication feature provides added layers of security necessary to protect your users and data.

Multi-factor authentication (MFA) helps to keep cyber criminals out of your accounts, even if they know your passwords. The National Cyber Security Centre (NCSC) recommends you set up MFA verification on all your important accounts, even for accounts you’ve protected with strong passwords.

Next steps

For existing Mediahawk clients, contact Client Services to start using your upgraded features right away.

If you’re not using Mediahawk yet, this is a great time to begin. You can start tracking your campaigns immediately, and see just how easy it is to get the deep insights that will make a significant difference to your bottom line. Talk to us to see how Mediahawk can help.