Track inbound phone leads with Mediahawk call tracking for HubSpot.
HubSpot is a powerful inbound marketing platform that helps you attract visitors, convert leads, and close customers. Our custom call tracking integration works with HubSpot Marketing and CRM Software, allowing you to capture inbound telephone enquiries that come through your Mediahawk numbers.
An event is sent for every inbound phone call received. The event is linked to a contact which we match by cookie user ID and then by telephone number. This enables us to automatically find a contact in HubSpot based on the number they call you from, and we update the contact record with data from their call. If no match exists, we create a new contact record.
You can choose which of your phone numbers are tracked within HubSpot. For example, you may just want to track your lead generation activities, so you only include enquiries from prospects, enquiries and exclude any customer service calls you may receive.
Mediahawk passes data into HubSpot with every call, and links it to a contact. We can send more than 80 data points from Mediahawk into any HubSpot field. This allows you to track and report on any type of information on your contact, including:
“Call tracking is crucial to any marketing strategy. Mediahawk is a vital part of Bamboo Nine’s strategy, because we are able to implement the data we receive and use it intelligently to make sure our campaigns yield the best results.”
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.