Women Drive Electric, MB Advertising, and Mediahawk joined forces to present for exciting seminar titled: ‘New brands, new opportunities‘.
We brought together top automotive retailers and shared valuable strategies for successfully launching new automotive brands, like BYD or Omoda, into untapped markets with no existing sales footprint.
Guests who attended left with practical actions to implement into their strategies straight away.
Michelle is the co-founder of Women Drive Electric. Michelle emphasised the importance of targeting women in automotive marketing – particularly for electric vehicles – as they make up 51% of the population. Traditionally, automotive marketing has been male-focused, making the launch of a new brand an ideal opportunity to engage this often overlooked yet significant audience.
Bevan is the Client Services Director at MB Advertising. He shared insights on building and executing a marketing strategy, highlighting the essential tactics that are needed to drive success.
Harry, Director at Mediahawk, explored essential measurement tools for tracking the success of retailers and manufacturers, aiming to accelerate their path to profitability. He placed particular emphasis on leveraging martech solutions, such as Speech Analytics, to gain insights from every customer interaction.