Report

The state of marketing analytics technology

Marketing analytics technology plays an essential role in ensuring that your business continues to grow while budget is tight.

The state of marketing analytics technology

Pressure to prove your marketing return on investment is greater than ever. Your marketing analytics technology holds the key to confidently being able to optimise your budget and prioritise your activities, in order to reveal the biggest opportunities.

We surveyed over 60 marketers to understand the current state of marketing technology adoption.

Download our report to learn more about:

  • The state of marketing technology adoption for businesses in 2022
  • The crucial things marketers need to do to support business growth
  • How marketing tech like Mediahawk helps marketers meet their goals
Download your report now
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
    :
  • This field is for validation purposes and should be left unchanged.

Tired of relying on guesswork for campaign planning?

Finally! Know which marketing activities drive results so you can plan for more successful campaigns. Book a 15-minute demo of Mediahawk and we’ll show you how.

Latest blog posts and news

Measuring patient acquisition cost with Conversion Tracking

In healthcare marketing, the ultimate goal isn’t clicks or impressions; it’s consultations that turn into paying patients. These are typically low-volume but…

Understanding enquiry journeys in care: Turning complexity into clarity

Care decisions are rarely quick or transactional. They are deeply personal, often emotional, and typically involve multiple stakeholders – family members, healthcare…

How better attribution can finally align marketing and sales

There’s a quiet tension that exists in many organisations. Marketing and sales work towards the same ultimate goal – revenue – yet…