eBook

Search campaign ROI

Five pitfalls every marketer should avoid when trying to improve search campaign ROI.

Search campaign ROI

It’s not always obvious where your leads are coming from, but you could be making common mistakes that are hampering your efforts to prove and improve your search marketing ROI.

Download the eBook to learn how you can:

  • Attribute leads accurately to understand which marketing activities and channels are generating revenue
  • Get to grips with where your valuable offline conversions are coming from
  • Make sure you’re not missing any lead generation opportunities
  • Track the complete visitor journey to understand the touchpoints that lead to conversions
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