Boost your travel agency sales with call tracking and analytics at Mediahawk

We know the pressure you face to consistently bring in leads with a tight budget. Discover how Mediahawk can help boost your travel agency’s enquiries and sales.

Cruisenation logo. Logo of Stewarts Travel Cruise Club logo. Cruisenation logo. Cruise Club logo. Cruisenation logo. Logo of Stewarts Travel Cruise Club logo. Cruisenation logo. Cruise Club logo.

We know the travel industry

We have an in-depth understanding of the industry to provide you with relevant solutions, advice, and support to not only drive enquiries but also bring in sales.

Tailored solutions

We help you increase leads, improve the effectiveness of your PPC and social campaigns, uncover how Google, Meta and, Bing are really performing, justify spend, enhance sales performance, and save you time.

Travel partners

We partner with your agencies and key marketing technology to provide our clients with seamless experiences and expert knowledge.

Resources

We produce regular blogs and guides on marketing best practice to help you get the most from your effort.

Events

We host webinars and events for marketers to share their challenges and learn what’s new in marketing analytics.

Tailored solutions for travel call tracking and more

Increase leads with call attribution

Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by campaign, location, and more, and use the insight to shape your marketing activities.

For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.

Boost sales and repeat sales through our Sales Matching feature

Sales Matching allows you to match your sales data with phone calls and website visitor data, and then use the insight to replicate the results, and increase the average order value. For example, send the data into Google Ads to remarket for repeat sales, and create similar audiences to source new leads.

Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.

Uncover performance issues through Parameter Connect

Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different locations, brands, and channels, to pinpoint areas for improvement and what’s working well.

Manage tight budgets with ROI and performance insights

With rising costs and flat or reduced budgets, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.

For example, reduce your PPC cost by focusing on the keywords responsible for sales, and use our Google integrations to remarket to those about to make a decision.

Enhance sales performance with Advanced IVR and Speech Analytics

Our Advanced IVR feature is perfect to route your enquiries for sales and after sales to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.

Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with travellers, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.

Save time on repetitive tasks by using Speech and Conversation Analytics

Speech Analytics automatically translates calls (redacting sensitive data) and identifies outcomes, and our API can send lead data straight into your CRM, so you don’t have to.

Our client successes

“The difference Mediahawk has made to our workflow cannot be overstated. We now have a comprehensive understanding of our Google Ads call performance, allowing us to make data-driven decisions with confidence. It’s not just about saving time and resources; it’s about unlocking the full potential of our advertising efforts.”

Victoria Markianos, Google PPC Specialist, Springup PR
Springup PR logo.

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare
Care home residents.

“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements. We have suggested many features over the years and all of which have been developed within a good time frame! The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.”

Tom Wickham, Group Marketing Manager, Caffyns
Caffyns logo.

“We wanted to use Mediahawk because their solution was easy to deploy, and they came with an excellent reputation for helping automotive dealer groups to better understand and adapt to changing consumer behaviour.”

Russell Brown, Group Marketing Manager, Dick Lovett
Dick Lovett Aston Martin dealership.

“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”

Director of Sales and Marketing, Dormy Care Communities
Dormy Care Communities

Hear firsthand how Mediahawk drives success for our clients

Craig Herbert

Marketing Manager, Allen Motor Group

“Call tracking has helped the business in a number of different ways… it has made a difference already to what the business is seeing and where we should be looking to go in the future.”

George Davis

Director

“[Mediahawk] gives you that clarity and peace of mind that effectively you know where the money is going and effectively you can justify spend and get more sales.”

Sophie Middleton

Marketing Manager

“Mediahawk call tracking has been a massive benefit to the business… data attribution, return on investment. I’m now able to be confident with how I track and measure marketing spend.”

Raife Wieland

Director and Founder

“I think part of our agency growth… and why we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns… we can optimise our campaigns a lot quicker, smarter, more efficiently.”

Tom Holloway

Digital Marketing Manager

“Mediahawk allows me to delve into such a granular level of detail for each channel that I can make very quick marketing decisions based on what’s working month on month.”

Chris Hooker

Web and Performance Specialist, Steven Eagell

“Call tracking has been transformational for our business. It’s been amazing to compare the different channels that we have…to see how each one’s performing.”

Mike Kennedy

Business Coach

“Before using call tracking, one of the challenges was understanding the return on investment of the marketing spend, so I found [Mediahawk] really helpful to really understand where the leads were coming from, how much those leads were costing, and therefore what it was costing us to acquire every new customer.”

Ryan Boorman

Technology Co-ordinator, Birchwood

“Our experience with Mediahawk has been really great…constantly checking in with us as a company, making sure that everything is as it should be. If we have a have any questions or queries, their client support team are one of the best I’ve used in the automotive sector.”

Stephen Maguire

Director

“Call tracking has made our clients’ life easier, just by knowing that what they spend is returning for them. So they know a campaign is generating [a certain number] of phone calls, and clients come onboard from a particular channel.

You don’t feel like you’re left on your own [with Mediahawk]; there is someone at the end of the phone…and it makes my client relationship a lot stronger.”

Barbara Fogden

Marketing Manager

“I’ve been using Mediahawk services since 2011…wherever I went, I tend to use the Mediahawk services because I just found it really useful. You listen to the customers, and the customer service is actually pretty amazing. “

Allen Scott

Automotive Client Director

“I’m a hugest believer of call tracking but Mediahawk in particular… to anybody who’s just thinking about it just don’t think about it just dive in sign up and get involved because there are savings to be made, insights to be had. I’m personally a great believer in Mediahawk and all that they do.”

Seamlessly integrate with your travel tech stack and travel agencies

We’ve partnered with leading travel agencies and tech platforms that can seamlessly integrate call tracking, analytics, and marketing insights into your existing systems. Our powerful integration drives better booking outcomes and provides valuable performance insights for travel marketers.

Agencies

We partner with marketing agencies that specialise in travel, providing them with the support and tools needed to improve your marketing performance.

Google

Mediahawk seamlessly integrates across Google’s suite of marketing to provide a complete view of your data to optimise your channels and campaigns.

CRMs

We integrate with popular and sector specialist CRMs so you can join up your customer, sales, and marketing data for a 360 degree view of all buyers and enquirers.

Our latest report for marketers

AI for marketers: Turning a trend into a reality | Mediahawk.

AI guide for marketers

Get practical advice, real-world examples, and actionable insights that will help you easily and seamlessly integrate AI into your marketing workflow.

Some other resources you may find useful

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Check out our featured event

Michael Morrell CEO presenting at Mediahawk's Marketing Xchange Analytics event.

Xchange Analytics 2025

Mediahawk’s exclusive annual conference empowers marketers with insight and debate to tackle today’s key issues and opportunities.

The theme for this year is ‘Navigating the changing landscape’.

Travel firms trust Mediahawk. Discover how we can help you succeed

By listening to travel marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your travel group, and partner with you to support you every step of the way.

Get a demo customised to your specific needs, and learn how Mediahawk can help you…

  • Increase enquiries and sales
  • Manage your budgets and improve ROI
  • Enhance sales performance
  • Save time on repetitive tasks
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