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Boost your travel agency sales with call tracking and analytics

Whether you’re marketing to holidaymakers or business travellers, it’s a challenge to consistently bring in leads on a tight budget – especially when there are so many options out there for potential travellers to choose from. Discover how you can boost enquiries and bookings for your travel agency with Mediahawk.

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We know the travel industry

We draw on our years of experience with travel industry clients to build a comprehensive service that supports your strategy to drive enquiries from potential travellers and secure more bookings.

Tailored solutions

We work alongside you to increase leads, improve the effectiveness of PPC and social campaigns, uncover how your channel mix is really performing, justify spend, enhance sales performance, and save time.

Travel partners

We partner with specialist travel marketing agencies and key marketing platforms to give you a seamless experience that’s backed by expert knowledge.

Resources

We dig deep into industry challenges, developments in marketing, and new ways to approach your strategy to make sure you always have access to the freshest insights and best practices.

Events

We host regular webinars and events for marketers to share their challenges and learn what’s new in marketing analytics.

Tailored solutions your travel marketing strategy

Increase leads with call attribution

Attribute calls to sources to find out which channels and campaigns are reaching the right travellers, from PPC to social media posts. Segment your enquiries by campaign, location, and more, and use the insight to shape your marketing activities.

For example, our Google integration means you can create custom audiences and use them as positive signals in Performance Max.

Boost sales and repeat sales through our Sales Matching feature

Sales Matching connects your bookings data with phone calls and website visitor data, so you can replicate your successes to boost your average booking value. For example, you can send the data into Google Ads to remarket for repeat sales, or create similar audiences to source new leads.

Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.

Uncover performance issues through Parameter Connect

Parameter Connect automatically brings offline and online call and visitor data together for a complete view of your marketing performance. With this, you can easily compare different locations, brands, and channels, to pinpoint where your strategy excels and where you can make improvements.

Manage tight budgets with ROI and performance insights

With so many ways for people to book travel, and many budgets not expanding to meet this competitive challenge, you need to see strong return on investment from your activities – and clear insight into which campaigns perform the best.

There are so many ways to optimise your budget with Mediahawk. For example, you can reduce your PPC cost by focusing on the keywords that frequently lead to bookings, and use our Google integrations to remarket to travellers about to make a decision.

Enhance sales performance with Advanced IVR and Speech Analytics

Our Advanced IVR feature routes booking and support enquiries to the right teams fast, keeping travellers happy and helping you track your most profitable IVR outcomes.

Speech Analytics can also provide valuable insights into what resonates with travellers, by uncovering frequently discussed topics, questions, and decision triggers. This means your marketing can lead with the things that really motivate people to book.

Save time on repetitive tasks by using Conversation Analytics

Speech Analytics automatically and securely transcribes the key details of every call for at-a-glance insight into the nature of the enquiry and whether a conversation led to a booking.

For even more automation, our API can deliver leads directly to your CRM – so there’s no need to transfer travellers’ data manually.

Our client successes

“The difference Mediahawk has made to our workflow cannot be overstated. We now have a comprehensive understanding of our Google Ads call performance, allowing us to make data-driven decisions with confidence. It’s not just about saving time and resources; it’s about unlocking the full potential of our advertising efforts.”

Victoria Markianos, Google PPC Specialist, Springup PR

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare

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“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements. We have suggested many features over the years and all of which have been developed within a good time frame! The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.”

Tom Wickham, Group Marketing Manager, Caffyns

“We wanted to use Mediahawk because their solution was easy to deploy, and they came with an excellent reputation for helping automotive dealer groups to better understand and adapt to changing consumer behaviour.”

Russell Brown, Group Marketing Manager, Dick Lovett

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“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”

Director of Sales and Marketing, Dormy Care Communities

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Hear firsthand how Mediahawk drives success for our clients

Richard Wilson

Worldpay

“It’s really really powerful, it also means we get accurate data and the sales person has less time to input manual data entry.”

Ashley Toon

Digital Marketing Manager

“With Mediahawk we’re able to take the assumption out, and we’re able to attribute where those calls have been generated from, and what the nature of enquiry is for each call. So we can really understand our return on marketing investment.”

Craig Herbert

Marketing Manager, Allen Motor Group

“Call tracking has helped the business in a number of different ways… it has made a difference already to what the business is seeing and where we should be looking to go in the future.”

George Davis

Director

“[Mediahawk] gives you that clarity and peace of mind that effectively you know where the money is going and effectively you can justify spend and get more sales.”

Sophie Middleton

Marketing Manager

“Mediahawk call tracking has been a massive benefit to the business… data attribution, return on investment. I’m now able to be confident with how I track and measure marketing spend.”

Raife Wieland

Director and Founder

“I think part of our agency growth… and why we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns… we can optimise our campaigns a lot quicker, smarter, more efficiently.”

Raife Wieland, Director at Promote Online.

Tom Holloway