Mediahawk launches groundbreaking User Journey feature for marketers

See every touchpoint – from first click to final call – in one seamless view.

Mediahawk is proud to announce the launch of its new User Journey feature, a powerful addition to its marketing analytics platform that enables marketers to visualise and understand the complete path users take – from first interaction to final conversion – across web, mobile, and even offline phone calls.

Built for today’s fast-paced marketing teams, the User Journey feature eliminates data silos by tying together all digital and offline touchpoints into a single, unified view. Marketers can now identify what drives conversions, pinpoint drop-offs, and understand timing across a single user’s journey with more clarity and confidence than ever before.

“Marketers have long struggled to get a complete picture of their customers’ paths,” says Michael Morrell, CEO of Mediahawk.

“With our new User Journey feature, they finally can. We’ve created a way to see every meaningful interaction- no matter the channel – in one place, so marketers can move faster, make smarter decisions, and ultimately drive more revenue.”

Key benefits

• Full journey visibility: See every step of the user journey, both at-a-glance and in granular detail.
• Cross-channel clarity: Unify data from web visits, mobile sessions, and phone calls into one cohesive story.
• Conversion intelligence: Identify what pages and content lead to conversions, and where users drop off.
• Funnel optimisation: Track how long it takes users to convert and remove friction in the process.

With this launch, Mediahawk addresses a critical gap in traditional web analytics – connecting fragmented data points into a continuous user narrative. Whether you’re refining your strategy, optimising a landing page, or proving ROI, Mediahawk’s User Journey feature empowers marketers to work smarter and deliver better results.

Getting started is easy

User Journey is available now and included in every Mediahawk plan. For more information, visit our User Journey feature page, or to see firsthand how we make customer journey analysis a breeze, book a demo now.

About Mediahawk

Founded in 2002, Mediahawk pioneered call tracking technology and marketing attribution of calls, and have remained at the forefront of the industry. They work across an ever growing range of sectors, including care homes, automotive, marketing agencies, finance, legal, healthcare and technology. Working closely with their clients and partners, Mediahawk combines leading technology with expert industry knowledge to enable their clients to be leaders in their market.