Care home trends report: Autumn 2024

Our autumn 2024 care home trends report is here.

Based on Mediahawk’s rich call tracking data, we reveal the emerging marketing trends for care homes looking to strengthen your marketing strategies and reach the families and individuals in need of your services.

Inside, you’ll find the top four trends driving success for care home marketers today, including:

• The top metric to monitor that will help increase conversion rates across your website.
• How Artificial Intelligence (AI) is being used to reach care seekers who are more likely to convert to a move-in.
• Where the marketing opportunities to boost occupancy are.