With high marketing spend, we understand your need to accurately track the performance of your marketing activity to ensure ROI. We use our detailed knowledge and experience of your sector to tailor our solution to meet your healthcare groups’ needs. Read on to discover how Mediahawk call tracking and marketing attribution can help increase enquiries and appointments.
We have an in-depth understanding of healthcare businesses, private clinics and hospitals to provide you with relevant solutions, advice, and support to increase patient numbers.
We help you increase appointments, justify large spend, link together complex journeys, deal with calls promptly and professionally, and understand the sources of calls.
We partner with your agencies to provide our clients with seamless experiences and expert knowledge.
We help clients benchmark their marketing performance against the market, plus we provide regular blogs and guides.
We host webinars and invite-only seminars exclusively for healthcare marketers to share unique challenges in the sector and learn what’s new in marketing analytics.
Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by region, campaign, or by individual clinic or hospital, and use the insight to shape your marketing activities.
For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.
Sales Matching allows you to match your new patient data with phone calls and website visitor data, and then use the insight to replicate the results. For example, send the data into Google Ads to create similar audiences to source new enquiries.
Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.
Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different campaigns to pinpoint areas for improvement and what’s working well.
With high marketing costs, ROI is key to justify spend. Uncover the activities that work and those that don’t for complete budget optimisation.
For example, reduce your PPC cost by focusing on the keywords responsible for new patient enquiries over existing patients, and use our Google integrations to remarket to those about to make a decision.
Our Advanced IVR feature is perfect to route your enquiries to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.
Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with new patients, and what doesn’t. It establishes an important feedback loop with them, enabling you to improve you marketing performance and increase patient loyalty.
Understanding what drives patient enquiries and bookings is key to optimising your marketing strategy. With marketing analytics for healthcare, Mediahawk can help you understand the value of every call, find your most profitable marketing strategy and have visibility of every patient journey.
“I really appreciate the R&D (research and development) that you put in in place, you listen to the customers, and the customer service is actually pretty amazing.”
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
We’ve connected with your key partners to provide healthcare groups such as private clinics and hospitals with seamless experiences and expert knowledge.
We partner with marketing agencies that specialise in healthcare, providing them with the support and tools needed to improve your marketing performance.
Mediahawk seamlessly integrates across Google’s suite of marketing to provide a complete view of your data to optimise your channels and campaigns.
We integrate with popular and sector specialist CRMs so you can join up your customer, sales, and marketing data for a 360 degree view of all patients and enquirers.
Mediahawk’s exclusive annual conference empowers marketers with insight and debate to tackle today’s key issues and opportunities.
The theme for this year is ‘Navigating the changing landscape’.
By listening to healthcare marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your clinic, hospital, or healthcare group, and partner with you to support you every step of the way.
Get a demo customised to your specific needs, and learn how Mediahawk can help you…
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