Grow enquiries to your healthcare group with Mediahawk

With high marketing spend, we understand your need to accurately track the performance of your marketing activity to ensure ROI. We use our detailed knowledge and experience of your sector to tailor our solution to meet your healthcare groups’ needs. Read on to discover how Mediahawk call tracking and marketing attribution can help increase enquiries and appointments.

Benenden Hospital logo. Dr Richard Sibthorpe logo. Health & Aesthetics logo. Horder Healthcare logo. The London Clinic logo. OSD Healthcare logo. Blossom Cosmetic Clinic logo Dementech logo. Pure Sports logo. The McIndoe Centre logo. VisitHealth logo. Welbeck logo. The Royal Free Hospital logo. The Orders of St John Care Trust logo. Benenden Hospital logo. Dr Richard Sibthorpe logo. Health & Aesthetics logo. Horder Healthcare logo. The London Clinic logo. OSD Healthcare logo. Blossom Cosmetic Clinic logo Dementech logo. Pure Sports logo. The McIndoe Centre logo. VisitHealth logo. Welbeck logo. The Royal Free Hospital logo. The Orders of St John Care Trust logo.

We know the healthcare sector

We have an in-depth understanding of healthcare businesses, private clinics and hospitals to provide you with relevant solutions, advice, and support to increase patient numbers.

Tailored solutions

We help you increase appointments, justify large spend, link together complex journeys, deal with calls promptly and professionally, and understand the sources of calls.

Healthcare partners

We partner with your agencies to provide our clients with seamless experiences and expert knowledge.

Healthcare resources

We help clients benchmark their marketing performance against the market, plus we provide regular blogs and guides.

Healthcare events

We host webinars and invite-only seminars exclusively for healthcare marketers to share unique challenges in the sector and learn what’s new in marketing analytics.

Tailored solutions for healthcare

Increase patient enquiries

Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by region, campaign, or by individual clinic or hospital, and use the insight to shape your marketing activities.

For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.

Boost high-intent enquiries

Sales Matching allows you to match your new patient data with phone calls and website visitor data, and then use the insight to replicate the results. For example, send the data into Google Ads to create similar audiences to source new enquiries.

Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.

Link together complex patient journeys

Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different campaigns to pinpoint areas for improvement and what’s working well.

Optimise large budgets

With high marketing costs, ROI is key to justify spend. Uncover the activities that work and those that don’t for complete budget optimisation.

For example, reduce your PPC cost by focusing on the keywords responsible for new patient enquiries over existing patients, and use our Google integrations to remarket to those about to make a decision.

Enhance phone call performance

Our Advanced IVR feature is perfect to route your enquiries to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.

Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with new patients, and what doesn’t. It establishes an important feedback loop with them, enabling you to improve you marketing performance and increase patient loyalty.

Understand what’s driving patient enquiries

Understanding what drives patient enquiries and bookings is key to optimising your marketing strategy. With marketing analytics for healthcare, Mediahawk can help you understand the value of every call, find your most profitable marketing strategy and have visibility of every patient journey.

Our client successes

“I really appreciate the R&D (research and development) that you put in in place, you listen to the customers, and the customer service is actually pretty amazing.”

Barbara Fogden, Senior Marketeer
Barbara Fogden

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare
Care home residents.

Hear firsthand how Mediahawk drives success for our clients

Sophie Middleton

Marketing Manager

“Mediahawk call tracking has been a massive benefit to the business… data attribution, return on investment. I’m now able to be confident with how I track and measure marketing spend.”

Barbara Fogden

Marketing Manager

“I’ve been using Mediahawk services since 2011…wherever I went, I tend to use the Mediahawk services because I just found it really useful. You listen to the customers, and the customer service is actually pretty amazing. “

Tom Holloway

Digital Marketing Manager

“Mediahawk allows me to delve into such a granular level of detail for each channel that I can make very quick marketing decisions based on what’s working month on month.”

Healthcare partners

We’ve connected with your key partners to provide healthcare groups such as private clinics and hospitals with seamless experiences and expert knowledge.

Agencies

We partner with marketing agencies that specialise in healthcare, providing them with the support and tools needed to improve your marketing performance.

Google

Mediahawk seamlessly integrates across Google’s suite of marketing to provide a complete view of your data to optimise your channels and campaigns.

CRMs

We integrate with popular and sector specialist CRMs so you can join up your customer, sales, and marketing data for a 360 degree view of all patients and enquirers.

Healthcare resources

The 5 key stages of a healthcare content marketing strategy

Are you looking for ways to build a healthcare content marketing strategy that adapts, targets, and converts effectively? With prospective patients increasingly…

Private healthcare marketers: Generate more enquiries for your clinic with Mediahawk

Driven by an increasingly pressured NHS, lengthy waiting lists, and difficulty accessing the services they need, more patients are exploring their private…

5 key questions to drive more enquiries with your healthcare marketing strategy

Driven by long wait times and limited service access through the NHS – especially for elective and non-emergency care – patients are…

Our latest event

Michael Morrell CEO presenting at Mediahawk's Marketing Xchange Analytics event.

Xchange Analytics 2025

Mediahawk’s exclusive annual conference empowers marketers with insight and debate to tackle today’s key issues and opportunities.

The theme for this year is ‘Navigating the changing landscape’.

Healthcare providers trust Mediahawk. Discover how we can help you succeed

By listening to healthcare marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your clinic, hospital, or healthcare group, and partner with you to support you every step of the way.

Get a demo customised to your specific needs, and learn how Mediahawk can help you…

  • Increase enquiries and new patients
  • Link together complex patient journeys
  • Manage your budgets and improve ROI
  • Handle calls promptly and professionally
Book a healthcare demo

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