Secure more appointments for your healthcare group
Private patients are navigating a complicated and competitive market of potential healthcare providers – and your marketing needs to be clear, detailed, and reassuring to make sure they focus on your services.
But we know that comes with a high marketing spend, so we’re here to help you accurately track the performance of your marketing activity to ensure ROI.
We know the healthcare sector
We work with healthcare businesses, private clinics and hospitals to understand the challenges of marketing in this space and build solutions and provide support that helps you reach more patients.
Tailored solutions
We help you increase appointments, justify large spend, link together complex journeys, deal with calls promptly and professionally, and understand the sources of calls.
Healthcare partners
We partner with other industry experts and agencies to provide you with access to seamless experiences, knowledge, and support.
Healthcare resources
We’ll help you benchmark your marketing performance against other groups in the market. We also regularly create blogs and guides to explore industry topics and trends.
Healthcare events
We host webinars and invite-only seminars exclusively for healthcare marketers, creating collaborative spaces where you can discuss your unique challenges and learn what’s new in marketing analytics.
Tailored solutions for healthcare
Increase patient enquiries
Find out which campaigns and channels deliver the most enquiries by attributing calls to sources. You can segment your enquiries by region, campaign, or individual clinic or hospital to pinpoint which activities lead to higher patient volumes.
For example, you can use our Google integration to create custom audiences – like ‘patients looking for elective orthopaedic surgery’ – and use their demographics as positive signals for your Performance Max campaigns.
Boost high-intent enquiries
Sales Matching allows you to connect your new patient data with phone calls and website visitor data, so you can replicate successful journeys for other prospective patients. Feeding this data back into Google Ads, for example, can help you build new custom audiences that mirror your successful enquiries.
Link complex patient journeys together
Patients rely on such a wide variety of sources to explore their options and make decisions on where to seek treatment. Parameter Connect automatically identifies links between offline and online call and visitor data for a complete view of your marketing performance. This means less fragmentation in the patient journey, and more insight into campaign performance for you.
Optimise large budgets
With high marketing costs and plenty of competition in the market, proving ROI is key for justifying spend. We’ll help you uncover the activities that work across every single channel for complete budget optimisation.
For example, you could reduce your PPC cost by focusing on the keywords responsible for new patient enquiries, and use our Google integrations to remarket to those about to make a decision.
Enhance phone call performance
Our Advanced IVR feature routes enquiries to the right teams fast, so prospective patients aren’t left on hold or trapped in a complicated dialogue tree.
With Speech Analytics, you can use conversational AI to automatically identify trends from every call, whether it’s the keywords the patient used or the outcome of the enquiry. And once you know which approaches are most effective at turning enquiries into booked appointments, you can share those best practices across the team.
Understand what’s driving patient enquiries
Knowing what drives patient enquiries and bookings is key to optimising your marketing strategy. With marketing analytics for healthcare, Mediahawk can help you understand the value of every call, find your most profitable marketing strategy, and have visibility of every patient journey.
Hear firsthand how Mediahawk drives success for our clients
Sophie Middleton
Marketing Manager
Ashley Toon
Digital Marketing Manager
Barbara Fogden
Marketing Manager
Tom Holloway
Digital Marketing Manager
Healthcare partners
To create a comprehensive platform for effective healthcare marketing, we’ve built partnerships across the sector – so you get the benefit of connected experiences and deep shared knowledge.
Agencies
We partner with marketing agencies that specialise in healthcare, including MedicoDigital, providing them with the tools and support they need to improve your marketing performance.
Mediahawk seamlessly integrates across Google’s marketing suite to provide a complete view of your data to optimise your channels and campaigns.
Tools and platforms
We’re also linked with Microsoft, Meta, Hubspot, Adobe, and other core marketing solutions providers to help you take control of your marketing across every channel and campaign.
CRMs
We integrate with popular and sector specialist CRMs so you can join up your patient, bookings, and marketing data for a 360-degree view of all patients and enquirers.
Our latest eBook for healthcare marketers
Attract, convert, and retain high value patients
Prioritise the marketing activities that deliver high value patients. Our eBook shows you how to use data to make marketing decisions based on what delivers appointments and revenue.
Healthcare providers trust Mediahawk. Discover how we can help you succeed.
As healthcare marketers, you have so much to balance for a successful strategy. You need to be helpful and compassionate to potential patients, but deliver on bookings and ROI for your healthcare group. We understand this challenge, and we’ll work with you to create a marketing strategy and performance analysis approach that’s completely tailored to your hospital, clinic, or group.
Book your custom demo, and learn how Mediahawk can help you…
- Increase enquiries and new patients
- Link together complex patient journeys
- Manage your budgets and improve ROI
- Handle calls promptly and professionally
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Frequently asked questions
With call tracking, healthcare marketers can gather data on which campaigns and channels drive phone calls, as well as who’s calling your hospital or clinic.
With static numbers, you can assign a number to each of your campaigns, which helps you track which marketing activities deliver the most patient enquiries. Dynamic numbers assign a unique number to each visitor, which gives you even deeper insight into a prospective patient’s complete journey.
Many patients will spend a long time researching healthcare providers, and encounter a lot of different marketing activities and resources along the way. Call tracking draws back the curtain on this journey to help you understand when and how potential patients interact with your marketing and whether you’re meeting their needs effectively, so you can drive more enquiries and bookings.
With the growing pressure on the NHS, more patients are looking for private healthcare alternatives. Call tracking helps you build a marketing strategy that’s informed by real data and tailored to real patients’ needs and gives you the tools to adapt quickly, helping you stand out against the competition.
To measure ROI, you need to know how your healthcare marketing strategy is performing. Mediahawk’s tracking and reporting features give you deep insight into which channels and campaigns are delivering enquiries, and how effectively your website, resources, and team are converting those enquiries into booked appointments. When you know which sources and activities are increasing patient volumes, you’ll have a clear picture of your ROI.
Private healthcare can be a daunting environment for patients, especially those who are used to dealing with the NHS. Call tracking can help your healthcare group understand patient needs on a demographic and individual level, so you can tailor the journey to provide the education, support, and reassurance they need to confidently make a decision. With additional features like Speech Analytics and Advanced IVR, you can ensure their phone call is informative, compassionate, and frictionless.