Measuring online marketing ROI accurately
Due to the complex nature of financial products, most customers want to discuss their options over the phone. Because of this, Direct Collection Bailiffs Ltd (DCBL) receive very high call volumes into their business
Marketing heavily online via Google Ads, social media and email, they were not able to effectively attribute these calls to sources, or calculate an accurate return on investment. They spend a significant amount of their marketing budget on these channels, however they were not able to fully determine whether these campaigns resulted in new enquiries.
Dynamic numbers track offline response to online marketing activity
Mediahawk’s dynamic website numbers solution is used by DCBL’s marketing team; enabling them to track and accurately identify calls originating from their online marketing campaigns.
After fully understanding DCBL’s issues with inaccurate marketing ROI and their objectives to resolve them, we built a customised solution to meet their needs. The detailed reporting offers in-depth metrics and insights into the performance of their online marketing campaigns and the inbound calls these activities generate. This intelligence allows them to adapt their efforts to maintain a more efficient ROI, whilst also being extremely easy to use.
The marketing team also use customisable URL tagging within Mediahawk for their social media and email marketing activity. This feature is ideal for multi-channel campaigns: It enables them to easily segment their response to each campaign by source, allowing them to see which channel was the most effective at generating enquiries and conversions.
22% saving on Google Ads spend
Following the implementation of call tracking throughout their marketing, DCBL were successfully able to make efficiencies by cutting unprofitable campaigns.