How Mediahawk’s Client Excellence Programme helps maximise your martech investment

What’s the biggest challenge you face when it comes to marketing analytics software?

Do you struggle to find time to figure out all the features and functionality? Maybe you’ve been tasked to prove the software is generating value for your business? Or perhaps you need to get to grips with interpreting the data your martech tools are delivering?

We know it can be stressful and time-consuming trying to work through these challenges on your own. Getting maximum value from martech tools is a priority for any marketer, but how do you do that successfully?

Having a team of martech specialists on-hand to help makes a big difference. Among many other things, it gives you the tools you need to interpret your data effectively, efficiently, and in a way that allows you to get maximum value from it.

Mediahawk’s Client Excellence Programme (CEP) is designed to help Mediahawk users do exactly that. And it’s often one of the main reasons why our clients choose to invest in our technology over other call tracking software.

How the CEP helps you maximise your martech investment

First things first, the CEP isn’t an add-on that’s charged for. Every Mediahawk client is enrolled automatically, at no additional cost.

Here’s how the CEP helps Mediahawk clients get maximum value from their martech investment.

1. It’s a dedicated service

When it comes to getting the most from your data, you need a dedicated team to help. Our CEP gives you access to specialists who are there to help whenever you need them. They can help you with a variety of things, including:

• Getting a better understanding of the insight behind your data
• Knowing more about your customers and the customer journey
• Knowing what’s happening in the industry so you can benchmark yourself
• The assistance you need to make the most of your data to guide your marketing strategy

“Mediahawk’s client service team are always friendly, helpful and supportive. Equally, they always act promptly and without delay which makes working with them, so much easier. Great product, great team, great service.” Richard Kadri-Langford

2. It’s a partnership, not a ticketed service

When we set up our CEP, we wanted it to be personal – not a faceless, ticketed support service like many software companies offer. With our CEP, we aim to become an extension of your marketing team; helping you by providing detailed insights that are tailored to your specific goals and are relevant to your industry.

“I don’t feel like a ‘client’, I feel like I have an entire team of awesome experts who help me to do the best in my job.” Dean Webley

3. It helps you tell the story behind your data

It’s all very well having access to loads of data (and let’s face it, as marketers we’re inundated with data these days). But data is just data. Ultimately, you need to use it to tell a story or answer big picture questions like “where will our current marketing effort take us over the next 12 months?” and “what activities are driving the most value for our marketing investment?”.

You need to interpret your data to tell a story or convey a message to the rest of your team, to prove the value of your work and gain insights for the benefit of your business. Our CEP helps you do exactly that.

“The Mediahawk interface is intuitive and easy to use, and the support we’ve received from the client services team throughout the process has been excellent.” AMT Vehicle Solutions

What does a marketer get from the Client Excellence Programme?

Once enrolled, you’ll have access to a host of great features to help you get the most from your Mediahawk subscription.

One-to-one support

From the start, you’ll have regular account reviews to help you get the most from the CEP. These are one-to-one sessions with the Client Success Team to provide best practice advice, training, and access to the team’s sector-based expertise (more on that below).

The training you’ll receive through the CEP is designed to help you and your team develop the essential skills you need to deliver your marketing strategy, including understanding your data and the true commercial impact your campaigns are having on your business.

Sector-based expertise

We know how specific the marketing challenges can be for businesses in different sectors. A one-size-fits-all approach just doesn’t work when it comes to tackling the wide-ranging issues in healthcare versus automotive, for example.

That’s why our CEP is run by a team that has decades of experience tackling marketing challenges in a variety of sectors. We readily share our insight, too – such as in our annual marketing trends reports and marketing leadership surveys – to help you achieve your objectives.

What’s more, we work with a wide range of company sizes, from small regional businesses, to international corporations across different sectors.

All of this gives you and your team the confidence, knowledge, skills, and behaviours to stay agile to sector issues and excel in your role.

Support, the way you like it

With the CEP, you have access to our team through multiple channels – such as phone, email, or live chat. There’s an online support hub, too, which contains more than 100 detailed how-to guides and videos.

Plus, you’ll be invited to attend client events, such as Marketing Xchange Analytics, an annual conference bringing together influential speakers and marketing professionals to meet, learn, and discuss the latest in marketing analytics.

But that’s not all. For a small fee, you can also access our Insight Service and Managed Service for an even greater level of tailored support and insight.

The final word

So if you’re considering investing in Mediahawk call tracking and marketing attribution software, you can be assured that you’ll have the support of our friendly, knowledgeable client success team to help you at every step.

Here’s a final word from a Mediahawk client:

“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product. Everything has been excellent and I would not hesitate to recommend Mediahawk to any business looking for call tracking and analysis services. Fabulous all round. Thank you!” Toni Farrington.