Easily track non-linear customer journeys through form fills, live chats, PPC ad clicks and more. Visualise the entire customer journey and use it to inform your marketing strategy and campaign spending.
See a full view of the customer journey from source to enquiry – whatever channels they come through.
Report in granular detail on the user experience from start to finish and identify weak points for improvement.
Invest more into channels that are driving the best quality leads and optimise under-performing ones.
Earmark campaign budgets with greater certainty, thanks to deeper customer journey insights and data from call to action tracking.
It’s easy to apply call to action tracking to buttons on your website, live chat pop-ups, ads and more. You can even apply tracking to third-party behaviour monitoring apps such as Hotjar.
Google Analytics provides basic customer journey information for your website. Now you can go even further, reporting on granular details of the customer journey as a vital part of your marketing analytics.
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.