Track your call to action events for 100% marketing attribution
Easily track non-linear customer journeys through form fills, live chats, PPC ad clicks and more. Visualise the entire customer journey and use it to inform your marketing strategy and campaign spending.
Benefits of call to action tracking for marketers
Track the entire customer journey
See a full view of the customer journey from source to enquiry – whatever channels they come through.
Spot weak points in your user experience
Report in granular detail on the user experience from start to finish and identify weak points for improvement.
Focus on the best performing channels
Invest more into channels that are driving the best quality leads and optimise under-performing ones.
Budget with confidence
Earmark campaign budgets with greater certainty, thanks to deeper customer journey insights and data from call to action tracking.
Find your best-performing campaigns in an instant
Mediahawk’s dashboards are a marketer’s best friend, with simple and intuitive tools to help you do more with your marketing budget. Book a 15-minute demo and see for yourself.
More reasons to love call to action tracking in Mediahawk
Apply tracking to any button or event
It’s easy to apply call to action tracking to buttons on your website, live chat pop-ups, ads and more. You can even apply tracking to third-party behaviour monitoring apps such as Hotjar.
Build on Google Analytics insights
Google Analytics provides basic customer journey information for your website. Now you can go even further, reporting on granular details of the customer journey as a vital part of your marketing analytics.
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
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