Insider tips to keep your marketing response rates high over the holidays

Natalia Selby

Written by Natalia Selby

Category: Call tracking

Too many marketing campaigns crash and burn over the busy holiday period because of miscommunication and mismatched expectations. You’ve invested time and money into your advertising and want the best response. Don’t let your efforts turn into a sunken cost.

Hordes of consumers opt for the convenience of mobile to research and make a purchase. Google research shows that 70% of mobile searchers have used the ‘call’ button.

These calls are important – and the ability to make a call is a critical conversion tool – so we’re sharing our top tips to ensure that you don’t miss out on any valuable leads.

Tracking the marketing metrics that matter

Calls, sales, and conversions are influenced by marketing activity across multiple channels. We’ve introduced several ways to attribute your calls to activities and campaigns – giving you the data you need to make informed marketing decisions.

Enhanced reporting and deeper segmentation

Secondary Dimensions allow you to customise your reports by any data set by date or parameter so you see what you need to quickly and easily.

Discover which sources drive repeat visitors to your site compared to the sources that prompt them to call with first and last click reports.

Drive stronger marketing results

Track every interaction with your campaigns, link phone calls and view call data how you want to. Integrate with Analytics, AdWords, CRM, bid management platforms and marketing automation systems.

Check out this short video to see how you can reduce ad spend and increase conversions with call tracking:

4 steps to trouble-free calls this Christmas

The weeks leading up to Christmas are hectic – there’s always too much to do and not enough time. However, it’s important to make sure you prevent any disasters before they happen by running through these four checks to keep your calls coming in:

1. Destination number routing

Make sure your calls are going to the right place. You don’t want your sales calls going to your parts department because you’ve accidentally inverted a couple of numbers.

2. Any changes to call routing during the holiday period

Typically, the majority of businesses reduce staffing levels over the holiday period. These may affect any call routing plan, so make sure these are checked and altered where necessary.

3. Check time of day routing to ensure it matches office hours

As well as reduced staff, office hours may change slightly, so make sure your time of day routing is amended accordingly.

4. Consider adding an Intro on your calls advising business open hours

If you are adjusting your business hours, or offering an alternative contact, you might want to advise callers of any changes. An Intro gives you the opportunity to communicate custom messages to your callers before the call is answered.

This feature also allows your call handler to hear an announcement (whisper) before the caller is connected. This is a particularly useful option, for example, to identify the source of the call.

For further information or to get set up with any services mentioned, contact us.