Webinar
Key trends for the automotive industry: Autumn/Winter 2026
See how car buyers are researching, comparing, and enquiring right now, and how your dealership group can turn that into more sales.
Our 30-minute session brings together sector-wide enquiry data, real-world examples, and a live Q&A. You’ll leave ready to:
- Put budget behind the channels that drive high-value calls
- Turn more comparisons into test drives and sales
- Build a sharper marketing plan for 2027
Register now, and we’ll send you a copy of the Automotive Trends Report after the webinar.
Thursday, 29 October 2026
11:00 - 11:30
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20
Days
10
Hours
26
Minutes
06
Seconds
Why attend
- See which channels are driving sales enquiries, from paid and organic to marketplaces like Auto Trader.
- Track the full journey from online research to phone call, test drive, and sale.
- Understand demand for different makes, models, and services across your dealerships.
- Back your budget decisions with sector data, not gut feel.
- Walk away with actions you can take the same week.
- Get the full report. Everyone who registers will receive a copy of the trends report after the webinar, with all the session insights plus extra analysis you won’t hear on the day.
What we’ll cover (in 30 minutes)
- What’s changed in automotive channel performance since spring.
- The digital journeys behind calls, test drives, and sales.
- How to get more from your campaign mix when margins are tight.
- The benchmarks dealership groups should track going into 2027.
- Live Q&A with Harry Bott, Director.
