Google Ads integration
Optimise your Google Ads performance with Mediahawk call tracking
Automatically pass your call and revenue data from offline conversions directly into Google Ads.
Mediahawk’s powerful integration lets you see the full impact of calls generated by your online ads, optimise campaigns for the results that actually matter, and make smarter marketing decisions that improve ROI.
Why you need Mediahawk with Google Ads
Stop guessing which campaigns deliver results. Mediahawk gives you a clear picture of your Google Ads performance and what’s actually driving business.
Proper conversion tracking
Track every call, not just clicks and forms, so you capture conversions you might have been missing.
Better bidding
Send accurate, high-quality conversion data to Google so it can automatically optimise bids for clicks that are most likely to turn into genuine enquiries.
Budget that works harder
Focus your budget on campaigns that generate genuine leads, cutting wasted ad spend.
Keyword insight
See exactly which search terms trigger high-value, high-intent calls, not just clicks, to refine your PPC strategy.
Accurate data
Only send meaningful calls into Google Ads, filtering out short or low-value interactions that could skew your reporting.
Full visibility
Follow the path from search to call and understand which campaigns are driving results.
Proud to be a Google Cloud Partner
Easily integrate Mediahawk with Google’s suite of marketing products, so your call tracking data and insights are always where you need them.
Make Google Ads work harder
Google Ads isn’t just about clicks. Every campaign, whether search, display, shopping, or video, is designed to get people to take action. Mediahawk helps you see which ads, keywords, and campaigns actually drive valuable calls and conversions, so you can optimise performance and maximise ROI.
Track the full journey:
- Website clicks to calls: Dynamic call tracking links online behaviour to offline calls, so you know what triggered each enquiry.
- Direct phone conversions: Capture high-intent leads who call straight from your ads or landing pages.
- Keyword and campaign insight: Understand which ads and keywords generate real calls, not just traffic, so you can focus on what drives revenue.
- Customer journey insight: See how calls fit into the wider customer journey, helping you make data-driven decisions to improve marketing performance and maximise conversions.
Measure outcomes, not just activity:
- Track customer conversions: See which calls and enquiries turn into paying customers.
- Attribute performance: Connect calls to the right campaigns, ads, and keywords for accurate reporting.
- Compare results: Benchmark performance across campaigns to identify where budget works hardest.
- Prove ROI: Link calls to revenue to clearly demonstrate the return on your Google Ads spend.
How Mediahawk improves Performance Max
Performance Max (PMax) campaigns run ads across all of Google’s networks, automatically optimising to reach potential customers wherever they are. Mediahawk takes it a step further by feeding your Performance Max campaigns real call data and audience signals. This gives Google the detailed information it needs to find more high-value prospects.
- High-intent call signals: Calls over a certain length or that trigger specific voice tags indicate strong intent and help Google optimise delivery.
- Voice-tagged interactions: Categorised calls, such as ‘lead’, ‘follow-up later’, or ‘product enquiry’, provide rich context.
- Custom GA4 audiences: Build audiences from high-intent calls, IVR selections, or page views, in GA4 and use them as positive signals for your PMax campaigns.
- Exclusion lists: Avoid wasting ad spend by excluding existing customers or low-value calls.
The result: Your Performance Max campaigns become smarter, more targeted, and more efficient, reaching people who are more likely to convert and delivering measurable ROI.
What’s more, you can integrate Mediahawk call data with Search Ads 360 for large-scale search campaigns and get a unified view of paid search performance.
Mediahawk integrations
Frequently asked questions
We can push through calls, form submissions, and other custom conversions as long as they’re tracked in Mediahawk. For calls, you’ll see metrics like duration and outcome, so you can distinguish between sales opportunities and non-sales calls.
We recommend setting up offline conversion imports in Google Ads. Mediahawk automatically feeds the right calls in as conversions, so you don’t need to manually upload anything. This gives you a truer picture of ROI and helps Google’s bidding strategies optimise for the outcomes that matter.
Yes, Mediahawk sends call conversions at the keyword level so you can see which keywords generate calls.
Yes. Offline conversions from Mediahawk feed into Smart Bidding, helping Google optimise campaigns for real enquiries.
Usually within 24 hours, giving near real-time updates on campaign performance.
Read how businesses level up with Mediahawk
“Mediahawk’s reporting features map the entire customer journey and provide insights to shape future campaigns – particularly useful when considering whether or not to tweak a campaign.”
“With Mediahawk, marketing attribution reporting is now much more comprehensive than it’s ever been before.”
Ready to learn more about Mediahawk?
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.
