Web analytics and conventional marketing automation solutions provide you with a wealth of data when customers engage with you online. But if a customer calls, you’re left with an information gap. What marketing prompted that call?
Close the loop on your marketing response with our enhanced integration into HubSpot.
HubSpot is a powerful inbound marketing platform that helps you attract visitors, convert leads, and close customers. Our custom call tracking integration works with HubSpot Marketing and CRM Software, allowing you to capture inbound telephone enquiries that come through your Mediahawk numbers.
How does the HubSpot call tracking integration work?
For Professional and Enterprise level users of HubSpot, an event is sent for every inbound phone call received. The event is linked to a contact which we match by cookie user ID and then by telephone number. This enables us to automatically find a contact in HubSpot based on the number they call you from, and we update the contact record with data from their call. If no match exists, we create a new contact record.
You can choose which of your phone numbers are tracked within HubSpot. For example, you may just want to track your lead generation activities, so you only include enquiries from prospects, enquiries and exclude any customer service calls you may receive.
Mediahawk passes data into HubSpot with every call, and links it to a contact. We can send more than 80 data points from Mediahawk into any HubSpot field. This allows you to track and report on any type of information on your contact, including:
- Date and time of call
- Duration of the call
- Caller’s number and unique ID
- Service Number – the phone number used on your marketing campaigns
- Destination number – the number that your service numbers are routed to
- Outcome of the call – whether the call was answered, went unanswered, or was engaged
- Link to the call recording
- Marketing source and medium – including first click, last click, and interactions throughout their journey
- Keyword – if the call originated from a PPC campaign
- Landing page title and path, and much more
The data is available to view in the Events Report and the Contact Record.
Using HubSpot but not call tracking?
Tracking your calls allows you to accurately understand the impact your marketing campaigns have on inbound lead generation. Our HubSpot integration enables you to understand how your marketing efforts drive offline interaction as well as online. Track, score, record and analyse calls to optimise conversion rates, sales, and ROI across your marketing channels.
Updated April 2023. This article was originally published in December 2015.
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