To attract residents and increase occupancy, it’s essential to look beyond your website clicks and visits.
Discover what motivates a prospect to choose your care home above others, and which marketing touchpoints played a part in the customer journey.
Download the eBook to learn more about:
- Creating a marketing mix that reflects prospect behaviour and consistently delivers high-quality leads
- Ways to tweak your pay-per-click campaigns using better keywords and make smarter use of your budget
- How to stop relying on your call handling team to gather customer insights
- Getting verified data at your fingertips to prove what works, time and again
