Easy and accurate end-to-end phone call attribution within Salesforce
Improve the effectiveness of your marketing and reduce your cost per acquisition.
Integrate your Salesforce Enterprise Business or Person account with Mediahawk and gain real-time insight on every phone call, caller, and conversation, generated from your marketing.
See what's possible with our Salesforce integration
Cut your cost per acquisition
Use the insights automatically placed into Salesforce to focus budget on the channels, ads, keywords, and marketing interactions that drive results.
Help call handlers give a better CX
See caller details directly in Salesforce, and add notes and view records instantly on live calls to give an improved customer experience.
Eliminate errors for accurate reporting
Cut data entry errors by automatically creating records for new leads, or logging and linking caller data to existing records in Salesforce.
Improve your sales teams’ effectiveness
Make your sales management process more efficient, productive and accurate; help your sales team focus on the call not the data.
Why choose Mediahawk?
“Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
Director of Sales and Marketing, Dormy Care Communities
Features and benefits of our Salesforce integration
Features
Quickly add new leads in your Business or Person Salesforce account with full marketing attribution
Capture over 80 data points for each record, including source, keyword, landing page, referring URL, and more
Displays the caller’s details directly in your Salesforce screen. See details before the call is answered for an improved customer experience
Instantly link the call to existing leads and contacts
Add notes and view records quickly and easily
Choose between a real-time pop-up for call handlers or automatically export call data
Benefits
Accurate end-to-end call attribution: Understand which marketing channels, ads, keywords and more, generate calls that convert to sales
Comprehensive data on inbound calls, including the caller’s name, their phone number, the source of the call, and more
Improves customer experience: Data about the caller appears before the call is answered so call handlers can have a better understanding of who is calling, why, and the context around how they’ve called
Save time and eliminate human error: Information on each call and caller is automatically received, logged and linked to a new or existing lead or contact
Easy adoption for sales teams to improve effectiveness: Automatic functions means sales teams can focus on their calls instead of inputting data
“Phone calls are so important to the business. The only way to really see where our calls are coming from is with Mediahawk call tracking. With the data from Mediahawk tied into the information in our CRM system and business reporting we can see what the value of each call is and where those calls are coming from. It’s end to end attribution, and it’s absolutely critical that we get that right.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
Kevin Robinson, Chrysalis Partners (Business consultants to Platinum Wave Campers)
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