Your clients ROI at your fingertips

Category: Call tracking

You manage your client’s media spend, so you know their quarterly allocation to printed media, online advertising and other campaigns. But, do you know, really know, what marketing works and what doesn’t? If your client asked you for a presentation on their top (and bottom) performing advertising channels by 10am tomorrow, could you do it with complete confidence?

With the Mediahawk Agency Programme, you can.

What is the Agency Programme and how can it help?

In short, it’s a call tracking software and marketing analytics programme that allows you to connect the offline response to the customer journey. Our comprehensive reports provide you with extra detail, over and above other online monitoring systems that you may already have in place.

Created with marketing agencies in mind, our call tracking technology integrates fully with Google Analytics and Adwords, plus many more. White-labelling the Mediahawk service allows you to offer call tracking as a fully branded product extension – the software and reporting comes unbranded, ready for you to add your own.

Should you spend more or less?

Arm yourself with conclusive knowledge and understanding about your marketing performance, and optimise campaigns based on real time information.

By analysing media spend and measuring the response rate of each channel, it provides you with detailed, quantifiable data. This, in turn, allows you to make recommendations on where to focus your budget in order to increase your marketing ROI.

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Benefits of the Agency Programme

Call tracking provides you with tangible data to prove to your clients that your marketing efforts are working. What’s more, adding call tracking to your services is useful because it’s scalable. No matter the size of your agency or your client’s needs, there are no limits on the quantities of numbers, allowing you to offer a fully integrated, enhanced service – as well as generate an extra revenue stream.

When you sign up with Mediahawk as an agency partner, you’ll receive:

  • A dedicated account manager working with you on a 1 to 1 basis to make sure that you and your clients are getting the most out of the Mediahawk platform
  • Bespoke marketing material to make presenting even easier. We’ll take care of all the relevant digital and hard copy marketing materials you’ll need
  • An implementation package Our call tracking consultants will personally help set up call tracking accounts for both your agency and your clients, and ensure that everything is running smoothly
  • Free Vision call tracking subscription to experience the benefits yourself! When you become a partner, you’ll receive a free subscription to visitor call tracking for your agency website, enabling you to discover what advertising works for you!
  • And that’s just the tip of the iceberg! We also offer exclusive partner content, eBooks, webinars, user group meetings and much more.

Take the next step

The bottom line of all marketing is conversions, and agencies are judged on their ability to generate and prove ROI. More agencies recognise the advantages of call tracking, and the value it adds to their proposition.

Make sure you have the right technology to get the best results for yours and your clients’ marketing campaigns.

About the author - Natalia Selby

Marketing Executive at Mediahawk, with 20 years experience in analytics and content management.