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eBook
Marketing insights for legal practices
Many law firms rely on word of mouth, directories, and paid search to attract new clients. What's more, new clients almost always enquire by telephone. But what's bringing them to your door?
Due to the complex nature of the service, longer sales cycles, and higher conversion values, telephone leads are especially important to legal firms. But how do potential clients find you? Local business directory? Google search? A link in a Facebook group? Or your radio ad?
Our guide for legal practices explains how you can:
- Reveal the specialist areas of law that are in demand, and whether this varies during the course of the year
- Quickly identify which marketing activities attract cases with high revenue potential, so you know where to focus your ad spend
- Optimise your pay-per-click campaigns using better keywords and make smarter use of your marketing budget
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