Webinar
Key trends for care homes: Autumn/Winter 2026
Discover what’s changing in how families search for care, and how to use it to secure more move-ins this winter
In 30 minutes, you’ll get expert insight, real examples from across the sector, and time to put your questions to our speaker. You’ll leave knowing how to:
- Focus your budget on the channels that bring in move-ins
- Reach care seekers who are ready to make the move
- Turn enquiry data into a stronger plan for 2027
Register now to save your place and receive a copy of the Care Homes Trends Report after the webinar.
Thursday, 29 October 2026
14:00 - 14:30
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20
Days
14
Hours
28
Minutes
33
Seconds
Why attend
- Find out which channels are bringing in care seekers right now, across paid, organic, and more.
- Connect online research to the calls and enquiries that lead to tours and move-ins.
- Show your leadership team the real return on your marketing spend.
- Plan your winter budget using sector data, not guesswork.
- Leave with practical next steps you can put in place straight away.
- Get the full report. Everyone who registers will receive a copy of the trends report after the webinar, with all the session insights plus extra analysis you won’t hear on the day.
What we’ll cover (in 30 minutes)
- How channel performance in care has shifted since spring.
- The online journeys that lead to calls, tours, and move-ins.
- Where to focus your campaign mix when budgets are tight.
- The benchmarks care homes should track going into 2027.
- Live Q&A with Lawrence Cavill Grant.
