Marketing attribution for technology and IT firms

Larger, or more nuanced, business requirements mean that your customer is still more likely to pick up the phone and talk to someone. This leaves a marketing response data gap that needs to be filled.

Marketing attribution for technology and IT firms

Software and technology services tend to be a complex and expensive purchase for customer.

Shopping around, comparing products and features, and negotiating, typically result in a longer sales cycle. This means it’s easy for businesses to lose sight of the marketing activity that brings prospects to your door in the first place.

Download our eBook and learn how you can:

  • Discover what marketing messages resonate with your customers, and which touchpoints are effective at each stage of the journey
  • Optimise your marketing mix to ensure that you’re reaching your target audiences, and increase enquiries
  • Link conversions and revenue directly to your marketing efforts and improve your return on investment
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