Larger, or more nuanced, business requirements mean that your customer is still more likely to pick up the phone and talk to someone. This leaves a marketing response data gap that needs to be filled.
Software and technology services tend to be a complex and expensive purchase for customer.
Shopping around, comparing products and features, and negotiating, typically result in a longer sales cycle. This means it’s easy for businesses to lose sight of the marketing activity that brings prospects to your door in the first place.
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