Why marketers switch to Mediahawk
Mediahawk is UK-built marketing attribution and call tracking software that fixes the five things that make marketers leave their old provider.
It ties every lead back to the exact channel, campaign, and keyword, across calls, forms, and chat, online and offline, for 100% marketing attribution. And switching is lower-risk than it looks: keep your existing numbers, get guided onboarding, and no long-term contract.
At a glance
- A complete call tracking and marketing attribution platform, built for the UK: UK numbers including mobile, first-party data, and UK compliance (UK GDPR, PECR, ICO registered, Cyber Essentials, OFCOM).
- The whole journey, not just the call: calls, forms, and chat tied back to channel, campaign, and keyword for 100% marketing attribution.
- UK support clients rate highly: hands-on help and account management through the Client Excellence Programme.
- A low-risk switch: keep your numbers, guided onboarding, and no long-term contract.
- Quick to start: UK dynamic numbers can usually be set up the same day.
Trusted by over 4,000 marketers
That comes with real sector knowledge. Mediahawk has dedicated experience across automotive, care homes, healthcare, property, financial and legal services, and marketing agencies, so the platform and the team understand how enquiries actually come in for businesses like yours.
See the results for yourself: MHA cut its Google Ads cost per acquisition by 32%, and AvailableCar tracks its full customer journey. There are more on the case studies page.
Five reasons marketers switch call tracking and marketing attribution providers
1. When it takes a specialist to get value from your call tracking and marketing analytics
If your platform needs a dedicated person and weeks of setup before it tells you anything useful, it was built for operations, not marketers.
Some platforms take weeks and a specialist to get going. Mediahawk’s built for marketers instead. You get clear dashboards you can read at a glance, plus guided onboarding that gets you live quickly, not a drawn-out project. For the full picture of how teams get up and running, see the Why Mediahawk page.
2. When support leaves you waiting
Good call tracking and marketing analytics should come with a responsive, UK-based team, not a ticket queue and no named contact.
Some providers leave you waiting on a ticket. Mediahawk gives you hands-on, UK-based support through its Client Excellence Programme. Clients regularly highlight the team for being responsive and genuinely helpful. You get help setting things up properly and to keep getting value as your campaigns change.
3. When your tool wasn't built for the UK
A platform built for other market often has weaker UK number coverage, and their compliance isn't UK-first.
Some tools treat the UK as an afterthought. Mediahawk is different. We’re UK-built and UK-based.
We run on first-party data, are ICO-registered, and are built for UK GDPR and PECR, with Cyber Essentials accreditation and OFCOM regulation. If UK compliance matters to your organisation, it’s in the platform by design rather than bolted on.
4. When the bill grows with every tracking number
Pricing should be transparent and scoped to what you need, without a long tie-in.
Some providers add costs with every number and lock you into long contracts. Mediahawk keeps pricing transparent and scoped to your needs. Plans run monthly or annually, with no long-term contract. See the pricing page to find out how plans work.
Why number pooling affects accuracy
Accuracy depends on having enough tracking numbers to go around. Some providers pull from a small, generic pool. Reusing the same numbers across visitors muddles the data. Mediahawk works differently. At the start of your contract, our team reviews your business, looking at its size, website traffic, and page volume. We then recommend a number pool sized to match.
If your needs change later, say you grow, add new sites, or need more capacity, we’ll help you adjust your pool with clear, upfront pricing. Every visitor still gets a clean number, so your attribution stays accurate.
5. When you can only track calls, not the full journey
Marketing attribution only works when you capture every touchpoint: calls, forms, and chat, not just the last click.
Some call tracking tools stop at the call itself, so you end up stitching data together across separate tools. Mediahawk is a complete marketing attribution platform. It brings call tracking, conversion tracking, user journey mapping, and revenue attribution together in one place. Together, they tie online activity to offline outcomes for 100% marketing attribution. What’s more, it plugs into the tools you already use, including Google Ads, GA4, HubSpot, and Salesforce. That way, the data lands where your team works.
AI that’s built to help, not just tick a box
Mediahawk’s AI is purposeful, not box-ticking. Speech Analytics summarises every call, so you always know what callers actually said, without listening back yourself. Our Client Excellence team can help you set up custom questions too, so you get answers on exactly what matters to your business. Voice tags then sort your calls automatically, flagging wrong numbers, service enquiries, recruitment calls, and anything else worth tracking.
That means your team spends less time on calls that don’t matter, and more time on the ones that do. It also scales for larger, multi-site and enterprise teams.
How to switch providers without the risk
You keep your existing phone numbers. Tracking numbers route through to your current lines, so nothing changes for the people calling you.
You’ll move through guided steps, with support at each one: we scope the numbers and tracking you need, set them up and connect your channels, then walk your team through the reporting so you’re getting value from day one.
It stays low-risk throughout: no long-term contract, guided onboarding, and a UK-based team on hand.
Ready to see it on your own data?
Get a demo customised to your objectives, and learn how Mediahawk can help you.
Who Mediahawk is built for (and who it isn't)
Mediahawk’s built for marketing teams and agencies running real budgets across several channels, where a missed call or an unattributed lead has a genuine cost.
If you take only a handful of calls a month and don’t run paid or multi-channel campaigns, a full attribution platform is more than you need.
But for anyone measuring the marketing that drives phone calls, forms, and chat, Mediahawk’s exactly the gap it fills.
Frequently asked questions
Yes, Mediahawk runs on first-party data, is ICO registered, and is built for UK GDPR and PECR, so you can track while handling data responsibly.
As with any tracking solution, you remain responsible for how customer data is managed within your wider marketing stack.
Look at attribution depth: does it capture calls, forms, and chat, and the whole user journey? Also check UK support and compliance, the integrations you rely on, contract flexibility, and how quickly you can get value from it.
UK numbers can usually be set up the same day. International numbers take a little longer because we register each one to your company. Mediahawk confirms your exact timeline during your onboarding.
Yes. Tracking numbers route through to your existing lines, so nothing changes for your callers. It also works across multiple locations.
No. Mediahawk offers monthly and annual plans with no long-term tie-in. Find out more about our plans.
It means seeing the full journey a visitor took before they called: the source, campaign, and keyword behind that call, not just the last click. Find out more about visitor-level call tracking.