Meet the exceptional team behind our client success

Marketing technology moves fast – and it takes a smart, passionate team to stay ahead of the game.

At Mediahawk, we don’t just provide powerful call tracking and marketing analytics technology; we have an enthusiastic group of individuals dedicated to helping you achieve your marketing goals.

We’re really excited to introduce you to the brilliant people behind our Client Experience team. They bring tons of experience, passion, and energy to everything they do – and they’re a big part of what helps our clients thrive. We can’t wait for you to meet them.

Colin Hudson: Head of Operations

With over 30 years in the technology sector and ten years in marketing analytics and call tracking, Colin brings a wealth of experience to the table. As Head of Operations, he’s the ultimate champion for our clients, ensuring that everyone receives first class advice, service, and support to help them achieve their goals. Outside of work, you’ll find Colin exploring the depths of the ocean on one of his diving adventures.

“I like the Paid reports in Mediahawk as they show the highest value campaigns across all your paid advertising. These reports drill down into the detail across your Google Ads, Microsoft Advertising, and Facebook campaigns, so you can instantly see ad spend compared to revenue generated. They also show you detailed attribution data for each campaign, and how long it took from the initial interaction to a sale.”

Connect with Colin on LinkedIn

“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements… The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.” Group Marketing Manager, Caffyns

Natalie Sawford Smith: Client Success Manager

Natalie is the driving force behind our Client Excellence Programme. With a strong background looking after customers, Natalie ensures our clients are getting the most out of Mediahawk to understand their customer journey, improve ROI, and make every marketing pound count. Her dedication to our clients is legendary, having been with Mediahawk since 2012. Beyond work, Natalie loves travelling, following football (she’s a Spurs fan), and swimming.

“My absolute go-to is the attribution report. Combining our Sales Matching feature with this gives you your source performance on a first click, only click, assisted, and last click basis. It even shows your average time to convert. I am also really enjoying our new Speech Analytics dashboard giving you detailed insight to what is happening on every single call.”

Connect with Natalie on LinkedIn

“Mediahawk have given us the ability to gain vital data to help us improve how we work and the service we provide to clients. Natalie, is a knowledgeable, responsive account manager always on hand to support our needs.” Marketing Manager, DCBL

Crystal Parris: Client Services Team Manager

Crystal’s focus is identifying and implementing on-going service improvements and new service opportunities for Mediahawk’s client base. With over 15 years’ experience in SaaS customer success roles, she’s covered social media analytics, property technology (proptech), and marketing analytics, where she’s seeing a growing demand for data-driven insight. Outside of work, Crystal writes fiction, creates audio plays, and dabbles in amateur voice acting.

“As someone who loves delving into data, I really value how Mediahawk’s marketing analytics reporting strikes the perfect balance between simplicity and depth. You can get a quick high-level snapshot when you need it. But if you want to dig deeper, the granularity is there. It’s flexible, intuitive, and tailored to different users across a business, whether they’re looking at the bigger picture or the finer details.”

Connect with Crystal on LinkedIn

“We have had a brilliant experience with Mediahawk since signing up with them. I have not received client support or account management of this standard from any other software supplier in more than a decade, and I’m continually impressed by the speed and helpfulness of the Client Services team. If every business responded to technical/product as well and as quickly as Mediahawk does, the software world would be a much better place! World class customer support.” Head of Marketing, Funerals with Grace

Joshua Scott: Client Success Executive

Josh brings a unique perspective to our client success team, thanks to his degree in Philosophy and Journalism.  He transitioned from a career in insurance to join Mediahawk and help clients align their marketing strategies with their objectives. Josh’s hobbies include hiking, baking, and the exciting world of Magic the Gathering.

“For me, the report I can’t live without is the Sources report. It’s a simple and concise way to see how each marketing source performs, and gives you an overview of what is driving calls. Plus, the ability to drill down into the data with filters and adding in secondary dimensions enables our clients to get incredibly granular with their data. Combine this with our Sales Matching feature and the ability to see sources attributed to sales never fails to impress.”

Connect with Josh on LinkedIn

“Josh is just brilliant at helping me with any questions I might have around call tracking and reporting. Every time I get off a call with him, I am always buoyed by the answers I’ve received and his can do, helpful attitude. Thanks, Josh!” Marketing Insights and Data Analyst, Caravan and Motorhome Club

Samantha Wooster: Client Success Executive

With a decade of experience in the employee benefits industry and a strong background in account management, Samantha brings a wealth of expertise to her role at Mediahawk. Here, she helps clients maximise the potential of our platform and achieve their marketing objectives. In her free time, Samantha designs and creates greeting cards for a craft supply company and enjoys travelling.

“My favorite report on the Mediahawk platform is the Source Flow report. It gives such a clear, visual breakdown of a customer’s journey – from their first touchpoint all the way through to conversion. You can instantly see how different channels work together, where traffic is coming from, and how people move through the funnel. It’s not just insightful – it’s actionable. For marketers trying to understand what’s really driving results, it’s an invaluable tool.”

Connect with Samantha on LinkedIn

“The ongoing service provided by Mediahawk is fantastic. Their team is always available to offer support and ensure we are maximising the benefits of their platform. The consistent updates and enhancements to their service demonstrate their commitment to helping us succeed.” Google PPC Specialist, Springup PR

Amber Jarvis Brown: Senior Client Services Consultant

Amber is dedicated to ensuring outstanding customer satisfaction, bringing her previous experience with almost 10 years of customer service and previous senior experience working in a call centres. In her free time Amber enjoys dining out, live music events and attending the theatre as regularly as she can.

“My favourite Mediahawk feature is the many different telecoms and call handling options we offer. For example, IVRs, multidials, hunt groups, whispers, and introductions, to name a few. I not only love setting these up for clients, but I love that our customers have complete control of their routing and call features in the portal itself – even if this is out of usual office hours.”

Connect with Amber on LinkedIn

“Working with Mediahawk is always a pleasure. They have that rare combination of excellent and swift customer service along with a proper understanding of the challenges we face as an automotive retailer. They are continually innovating to find solutions to our challenges and also help us keep abreast of challenges that we’re not yet aware of.” Group Marketing Manager, Dick Lovett

Georgia Meredith: Client Services Administrator

Georgia ensures a smooth onboarding experience, providing high-level service and support, from managing queries to setting up accounts and assisting via live chat. With qualifications in marketing, she spent four years in B2B marketing before moving into beauty, where she honed her customer service skills. Her experience spans FMCG, fitness, photography, and videography, giving her a strong background in customer service and marketing. Outside of work, she enjoys playing netball for her social league team, the Pink Panthers, staying active, visiting cosy cafés, indulging in beauty self-care, and gaming.

“My favourite feature is Speech Analytics because it offers deep insights into phone conversations while providing the flexibility to analyse and use the data in various ways, improves efficiency by saving time on manual tasks and call analysis, reduces wasted spend for the business, and enables you to deliver a better customer experience.”

Connect with Georgia on LinkedIn

“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product. Everything has been excellent and I would not hesitate to recommend Mediahawk to any business looking for call tracking and analysis services. Fabulous all round. Thank you!” Client Delivery Manager, Promote Online

Exceptional individuals driving extraordinary results

Our colleagues reflect the values that are truly important to Mediahawk and drive our behaviour in every way:

• Client-focused: Client excellence is at our core. We take the time to understand our clients, act as a trusted partner, and help them succeed.
• Honourable: We’re honest, ethical, and professional. We take pride in being authentic and treating people with respect.
• Knowledgeable: Using our expertise, we’re committed to helping our clients gain deep marketing insight to become leaders in their markets.
• Spirited: Our enthusiasm drives us forward. We love making a positive impact on the people we work with and the world around us.

“The service I receive is simply exemplary, I don’t feel like a ‘client’, I feel like I have an entire team of awesome experts who help me to do the best in my job. Limitless thanks to Natalie, Josh, and the team – you are all my superstars!” Paid Search Marketing Manager, Portman Dental Care

The combined expertise of our team, our customer-centric approach with the Client Excellence Programme, and passion for what we do makes Mediahawk the go-to choice for businesses looking for a marketing analytics and call tracking platform. We’re here to champion your goals and help you achieve remarkable results.

This article was first published in September 2023, and updated in June 2025.