HubSpot inbound call tracking: Maximise your ROI with Mediahawk’s integration

Phone calls remain a critical touchpoint for high-value conversions, and if you’re a forward-thinking business looking to track these interactions effectively, you’ll likely be using numerous marketing software. HubSpot is among the popular customer relationship management (CRM) platforms that many businesses are using to monitor and analyse several aspects of customer behaviours and interactions.

But, are you truly maximising your marketing return on investment (ROI) with your approach to HubSpot inbound call tracking?

Without integrating third-party call tracking software, you may be missing out on valuable insights that connect these offline interactions with your online marketing efforts. In this article, we’ll explore how Mediahawk’s integration bridges this gap, transforming your HubSpot inbound call tracking data into actionable marketing intelligence that drives ROI.

Can HubSpot track inbound calls?

HubSpot’s native capabilities include call logging features, primarily through the Sales Hub. Each time a customer calls, the system automatically logs the interaction and includes data like the date, time, and duration of the call. Sales representatives can also add notes about the conversations and associate calls with specific contacts or deals.

This is very useful for sales teams looking to track individual interactions. Where it becomes trickier for marketers is that they often need more in-depth analysis that provides actionable insights into campaign performance.

If you want a comprehensive view of your marketing efforts, you need to be tracking exactly which campaigns, channels, and activities are driving your phone calls across even the most complex customer journeys. On top of that, you’ll significantly benefit from valuable speech insights gained from analysing customer phone conversations, as well as automated and customisable dashboards for tracking various metrics.

This is where Mediahawk’s integration for HubSpot inbound call tracking provides the missing link between deep marketing insights and HubSpot’s powerful CRM capabilities.

Unlocking the full potential of HubSpot with Mediahawk

Mediahawk transforms HubSpot from a call logging system into a comprehensive call intelligence platform. You’ll capture detailed attribution data and phone conversation insights to make the data-driven marketing decisions that matter most.

1. Pivot your call data into actionable insights

Mediahawk extends beyond simple call notes and instead sends call data as structured fields. These can be filtered, segmented, and analysed within HubSpot’s reporting tools to show more dynamic insights into campaign performance. This structured approach allows you to:

• Create custom reports showing which marketing channels drive the most valuable calls
• Segment callers based on source, phone call outcomes, landing page title and path, and more
• Analyse call patterns over time to identify trends and changes in campaign effectiveness
• Attribute revenue directly to the marketing activities that generated each call

As a digital marketing agency looking to refine pay-per-click (PPC) strategies, for example, Mediahawk’s call tracking data stored as structured fields in HubSpot will filter reports by marketing source, campaign type, and call outcome. This enables you to refine PPC bids by pausing underperforming ads and reallocating budget to high-converting campaigns to increase both conversions and ROI.

2. Categorise callers with speech analytics and voice tags

Mediahawk’s Speech Analytics adds another dimension to your HubSpot data by automatically analysing phone call conversations and categorising them based on topics, intent, and outcomes

You’ll be able to identify common customer questions or pain points to inform your campaign messaging. This also means you’ll spot key aspects of customer preferences and interests, so you can create personalised follow-up communications to increase conversion rates.

For instance, a car dealership will use speech analytics to detect keywords like “test drive” or “financing options.” This will automatically tag and assign the customer interaction to the relevant sales reps, ensuring faster follow-ups and more personalised offers.

3. Automate workflows and nurture leads with call data

With Mediahawk’s structured call data in HubSpot, you’ll create sophisticated workflows with various enrolment triggers:

• Automatically enrol callers who used specific keywords before interacting with a paid ad
• Send personalised follow-up content based on topics discussed during the phone call conversation
• Alert sales representatives when high-value prospects who meet certain criteria perform an action (e.g. fill out a form)
• Use branches to direct your enrolled record down a specific workflow path based on the marketing campaign that generated the action

As an example, a private healthcare provider will integrate Mediahawk call data with HubSpot inbound call tracking to create custom workflows that increase conversions. If a call is tagged as an “appointment enquiry”, the prospect will be automatically added to an email sequence with reminders, FAQs, and post-consultation follow-ups to increase conversion rates.

Benefits of Mediahawk’s HubSpot inbound call tracking integration

There are a wide range of benefits that come with using Mediahawk’s integration with HubSpot inbound call tracking:

• Accurate marketing attribution – Precisely identify which channels, campaigns, and keywords drive your phone calls and conversions.
• Dynamic reporting within HubSpot – Analyse call patterns and detailed metrics with customisable reports for a complete customer journey view.
• AI-driven Speech Analytics – Gain instant insights from phone call conversations on an individual and macro level.
• Personalised customer journeys – Tailor HubSpot communication workflows based on topics discussed during phone calls for more targeted campaign messaging.
• Automated lead nurturing – Customise enrolment triggers for relevant workflows based on the outcome of calls and lead scoring or intent signals.
• Better campaign performance – Optimise Google Ads, social campaigns, and search engine optimisation (SEO) efforts with phone call conversion data.

With Grace funeral plan providers implemented Mediahawk’s HubSpot integration to ensure all enquiries are attributed to the correct sources. With increased visibility over their marketing, they were able to fill their data gap and easily track things like the number of leads generated by PPC-driven calls.

How to set up Mediahawk’s HubSpot inbound call tracking integration

Mediahawk’s HubSpot inbound call tracking integration is more than worth it if you want to create a more effective approach to understanding your marketing performance and driving conversions where it matters.

The integration connects your call tracking data directly to your HubSpot instance, ensuring all phone call interactions are properly tracked, attributed, and analysed for actionable insights.

Mediahawk’s integration will provide the holistic visibility you need into the complete customer journey across online and offline touchpoints.

Read our comprehensive integration setup guide to get started on your HubSpot inbound call tracking transformation.

Final thoughts

With constant pressure to demonstrate ROI and ensure the maximum results from every campaign, your marketing team needs to ensure there aren’t any blind spots or missing data in your inbound calls.

Mediahawk’s HubSpot inbound call tracking integration takes these valuable customer interactions and turns them into structured, actionable CRM data that drives more informed marketing decisions.

If you’re ready to unlock the full potential of your inbound calls, request a demo from Mediahawk today.