Attribute revenue to marketing activities
Are you struggling with revenue attribution? Find out which of your marketing activities are driving sales for your business.
For a smarter budget and a high-impact marketing strategy, it’s essential to understand which efforts are fuelling your sales. Revenue attribution gives you the clarity you need to focus on what works best, so you can maximise results and make data-driven decisions.
Link revenue to marketing activity and understand what campaigns are driving the best results.
With this level of insight you can optimise your overall marketing strategies, uncover new opportunities, reduce wasted spend, increase sales, and achieve better outcomes for your business.
By understanding the true impact of your marketing activities, you can make data-driven decisions that increase revenue and drive sustainable growth.
With Mediahawk’s powerful suite of features, you can easily connect your sales revenue to specific marketing activities and channels, providing the insights you need to optimise your strategies and achieve better results for your business.
- Link revenue to marketing activities with call tracking and conversion tracking
- Sales Matching unlocks the true ROI of your marketing campaigns
- Get full visibility on your marketing performance with seamless martech integrations
- Simplify channel performance analysis with Parameter Connect
- Segment and attribute campaigns accurately with multichannel campaign tagging
Sales Matching unlocks the true ROI of your marketing campaigns
Upload your sales data into Mediahawk, to see exactly how your marketing efforts impact revenue. Identify which campaigns drive sales, and optimise your strategy for stronger results.
Connect your marketing efforts directly to sales
Analyse which keywords generate valuable calls, and compare the revenue they produce against other campaigns. This helps you focus your budget on the activities delivering the highest returns, maximising revenue and ROI.
Mediahawk can also send your revenue data back to Google Ads automatically as conversions. This refines your targeting and supports continuous performance improvement across your campaigns.
Link revenue to marketing activities with call and Conversion Tracking
Call tracking and Conversion Tracking provide insights you need to understand which marketing activities generate your most valuable leads and customers. Using dynamic call tracking on your website, and static phone numbers, you can directly link calls, conversions, and revenue to specific keywords, ads, campaigns, and marketing activities – online and offline.
Get instant insights on revenue-driving activities
It can be difficult to pinpoint which efforts are generating the most profitable conversions. Call tracking and Conversion Tracking give you clear visibility into the exact marketing activities that drive revenue.
With accurate attribution data, you can confidently allocate budget to your highest-performing campaigns, optimise your marketing strategy, and improve return on investment (ROI). Instead of relying on assumptions, you’ll have the evidence needed to focus on the channels, keywords, and campaigns that deliver the greatest impact.
Get full visibility on your marketing performance with seamless martech integrations
Easily integrate your marketing platforms with Mediahawk to gain a complete, actionable view of your performance. Connect our API or link customer relationship management (CRM) systems like Salesforce or HubSpot to seamlessly bring over 75 data points – from call data and campaigns to ad spend and sales – into your existing platforms for a comprehensive 360° overview of your marketing.
Make data-driven adjustments to improve ROI
Imagine your marketing costs are climbing, but conversions an revenue aren’t keeping pace. With all your data consolidated in Mediahawk, you can instantly identify which activities are underperforming. This insight lets you adjust your strategy in real-time, allocate budget more effectively, reduce wasted spend, and boost both revenue and ROI.
Simplify channel performance analysis with Parameter Connect
Use Parameter Connect to bring together all your on-site and off-site marketing data into a single, easy-to-read report, giving you a clear view of your revenue attribution. This lets you see how each channel performs, identify the most effective sources, and understand which channels drive your most profitable calls.
Segment and attribute campaigns accurately with multichannel campaign tagging
Gain deeper insights into your channel and campaign performance to drive better sales results by tagging your campaigns across all channels with multichannel campaign tagging.
Precise tracking with UTM tags
Multichannel campaign tagging lets you track customer behaviour across every channel, so you can identify your most profitable campaigns and maximise ROI. Using urchin tracking monitor (UTM) tags, Mediahawk automatically collects key data like marketing source, campaign name, and content, enabling you to segment and refine your strategy with precision. This makes it easy to analyse conversions and see which channels and messages are driving the most leads and revenue.
See how our clients succeed with Mediahawk
“Phone calls are so important to the business. The only way to really see where our calls are coming from is with Mediahawk call tracking. With the data from Mediahawk tied into the information in our CRM system and business reporting we can see what the value of each call is and where those calls are coming from. It’s end to end attribution, and it’s absolutely critical that we get that right.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
“By using Mediahawk’s Sales Matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
Support from day one with our Client Experience Team
Every client automatically joins our Client Excellence Programme. Our team work closely with you to understand your specific needs, goals, and challenges in detail.
You’ll receive a tailored onboarding and training programme, support with integrations, and we’ll schedule proactive performance reviews to ensure that you’re achieving the results you need.
Gain clarity on the performance of your marketing with accurate revenue attribution
Are you ready to discover which channels are driving your highest ROI? Book a personalised demo today and we’ll show you how Mediahawk helps you make data-driven decisions that will grow your business.