Attribute revenue to your marketing strategy
When you’re presenting your strategy to your fellow stakeholders, you need to draw clear lines between your work and business outcomes.
Customer journeys are increasingly long and complex – so it can be tricky to attribute revenue to marketing with total confidence. But Mediahawk does exactly that, uncovering the connections between your tactics and final sales, so you can do more of what works. Here’s how.
Unlock the true ROI of your marketing campaigns with Sales Matching
Upload your sales data into Mediahawk to see exactly how your marketing efforts impact revenue. You can easily analyse, compare, and report on which channels, campaigns, keywords, and content types generate valuable conversions.
It’s perfect for optimisation, too. You can automatically send your revenue data back to Google Ads as conversions to refine your targeting.
Track calls and conversions
Dynamic and static call tracking and Conversion Tracking directly link calls, clicks, form fills, downloads, and other conversions directly to specific keywords, ads, and campaigns – both online and offline.
That makes it simple to pinpoint the priorities for budget allocation and clearly shows the ROI of each customer journey. It’s a totally evidence-based approach; when you don’t have to rely on gut feeling, you can explain your decisions with even more confidence.
Integrate your martech stack for full visibility
You can’t provide the full picture to your colleagues if there’s data missing from your reports. Easily integrate your marketing platforms with Mediahawk to gain a complete view of your strategy’s performance.
Connect our API or link up CRM systems such as Salesforce or HubSpot to seamlessly bring more than 80 data points – from call data and campaigns to ad spend and sales – into your analysis.
Simplify channel performance analysis with Parameter Connect
The more diverse your strategy, the more complicated it can be to report on – especially if you’re not just using digital channels.
Connect data from your online and offline campaigns with Parameter Connect’s intuitive, centralised report. With this insight, you’ll never have to manually trawl through each campaign looking for the links between your tactics and revenue, and it’s easy to compare every channel side by side.
Segment, trace, and attribute revenue across campaigns and channels
User Journey and multichannel campaign tagging track customer behaviour across every channel, from the first click to the final conversion, and everything in between. This means every sale that started with marketing is attributed to marketing.
Mediahawk uses UTM tags to automatically collect key data such as the source and campaign name, while User Journey registers every interaction to create a detailed record of each customer’s experience with your business.
See how our clients succeed with Mediahawk
“Phone calls are so important to the business. The only way to really see where our calls are coming from is with Mediahawk call tracking. With the data from Mediahawk tied into the information in our CRM system and business reporting we can see what the value of each call is and where those calls are coming from. It’s end to end attribution, and it’s absolutely critical that we get that right.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
“By using Mediahawk’s Sales Matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
Support from day one with our Client Experience Team
Every client automatically joins our Client Excellence Programme. Our team work closely with you to understand your specific needs, goals, and challenges in detail.
You’ll receive a tailored onboarding and training programme, support with integrations, and we’ll schedule proactive performance reviews to ensure that you’re achieving the results you need.
Gain clarity on the performance of your marketing with accurate revenue attribution
Are you ready to discover which channels are driving your highest ROI? Book a personalised demo today and we’ll show you how Mediahawk helps you make data-driven decisions that will grow your business.