State of call tracking 2025

Whether you’re currently using call tracking, or have never used the technology before, learn why it’s an essential part of every marketer’s toolkit.

The 2025 edition of the report charts the continued growth of call volumes and the importance of effective call tracking tools. But that’s not all – we also explored our respondents’ broader marketing objectives and challenges, and how they’re organising their strategies and resources to reach their goals.

Unlock your copy of the report now to discover:

• The rise of AI in the martech stack
• How zero-click search could affect web traffic
• The benefits of achieving 100% attribution
• A more strategic approach to using call tracking
• The constant challenge of balancing budgets and demonstrating value

… and so much more.