Speech Analytics
Unlock insight from every conversation with AI-driven Speech Analytics
Make confident decisions about your budget, campaign strategy, and customer experience to bring in more of the right leads and turn intent into revenue.
Capture prospects’ priorities and intents with Speech Analytics
From individual intent to persona-defining trends, Mediahawk’s Speech Analytics feature draws out key customer insights from your call data.
Improve marketing ROI
Turn guesswork into data-backed strategies for higher-performing marketing campaigns.
Grow your lead generation potential
Identify trends to build profitable campaigns, spot competitive challenges, and discover what drives up-sell and cross-sell conversions.
Enhance the customer experience
Deliver the best customer experience every time – and keep their data safe.
Gain deep customer insight
Understand what matters to your customers to improve your products and services and the way you market them.
Feature spotlight: AI-powered Speech Insights
Speech Insights automatically analyses every call, using conversational AI to log key information such as topics, keywords, and queries.
- See everything: Get reports on macro trends and individual conversations to guide your strategy and support call handlers
- Save time: Ask a question and get a descriptive, natural-language answer, available for each interaction and whole categories
- Optimise performance: Using categories and questions, identify the channels and campaigns that deliver high-intent prospects
Why marketers love Speech Analytics
“It’s great! It’ll definitely help make monitoring and reviewing calls easier. It’s also prompted us to review the keywords we’ve inputted and see if we want to add any others… The speech functionality adds further to the already important role Mediahawk plays in our business.”
Ben Sutton-Jones, Henfield Storage
Get conversation insights at scale and transform your marketing performance with Mediahawk’s Speech Analytics
Mediahawk uses the latest speech recognition technology and AI to capture the full conversation, identify useful spoken words, as well as the purpose and outcome of the call. Every call is packed full of insight – don’t miss out; capture what matters in your customer conversations with Speech Analytics.
Every call is packed full of insight – we’ll help you cut out the noise and focus on the opportunities. Mediahawk uses the latest AI and speech recognition technology to securely capture the full conversation, identifying relevant keywords, the caller’s purpose, and the sentiment and outcome of the call.
Boost your marketing campaign performance
- Draw a clear link between your strategy and revenue
- Identify trends to inspire new campaigns and shape your offering
- Spot gaps in your keywords and add them to your PPC, social, SEO, and GEO
Stop wasted spend
- Prioritise the channels that bring in new high-intent prospects and redirect other queries
- Answer the most common queries through your website and content before prospects pick up the phone
- Shape campaigns around prospects’ needs, so they see the right message at the right time
Improve efficiencies
- Cut manual tasks with searchable transcriptions, and automatic call categorising and scoring
- Categorise callers by region, department, and other key identifiers to help you sort through your data quickly
- Spot high-intent callers automatically and link conversions to revenue
Get deeper customer insights
- Build a clearer picture of your ideal prospect’s behaviour, needs, and preferences
- Discover what influences buying decisions – whether it’s motivators or roadblocks
- Predict future needs to boost sales and streamline operations
Enhance the customer experience
- Understand the experiences that keep prospects and existing customers happy
- Train call agents to deliver engaging, on-brand experiences every time
- Automatically redact sensitive data to meet privacy laws and give customers peace of mind
Experience the value: Try Speech Analytics with a 14-day free trial
When you subscribe to Mediahawk, you’ll get insights from Speech Analytics on your first 10 daily calls for 14 days, free of charge.
Why choose Mediahawk for Speech Analytics?
Mediahawk’s Speech Analytics technology gives marketers the power to:
- Identify leads that are likely to convert
- Spot trends and optimise campaigns
- Identify new, high-intent keywords
- Understand customer brand perception
- Gather feedback on products and services
- Uncover competitor insights
With Speech Analytics, you can use the data from conversations to make confident decisions about your budget, marketing strategy, campaign planning, product development, and brand performance.
Speech Analytics is quick and simple to set up – our Client Excellence team are here to make it even easier. Read more about why Mediahawk is the right partner for you.
Frequently asked questions
Speech Analytics is a solution that records conversations and interactions between customers and companies. It incorporates speech recognition technology to identify useful spoken words of the customer, as well as the purpose of the call. Plus, our AI-powered Speech Insights automatically analyses every call and presents insights at both an individual call and macro level. This provides marketers with the tools to identify leads that are likely to convert. Plus, it allows them to spot trends and optimise campaigns accordingly, while identifying any keywords they’re not yet making use of.
It’s a complex process of turning recorded audio calls into structured data, which can then be analysed. There are two ways this happens:
- Once audio calls are recorded between a customer and company, Speech Analytics uses speech recognition. This turns the audio call into a transcribed version of the interactions. It then goes on to analyse the transcribed interactions for language patterns, keywords, customer satisfaction and more. It combines all these indicators into helpful insights to identify leads, trends, keywords and more.
- Once audio calls are recorded between a customer and company, powered by AI technology, our Speech Insights feature automatically analyses every call and presents insights at both an individual call and macro level. The insight is based on questions you’ve asked, such as ‘was this a sales call?’, ‘was a test drive booked?’. You can identify trends across all calls, or filter by category, source, and your questions.
There are some real benefits that Speech Analytics provides a marketing team.
The main benefit is that it automates the process of filtering sales calls and picking out leads. This makes it easier and quicker to identify potential customers that are likely to convert.
Another reason it’s beneficial to marketers is that it provides a deeper understanding of the customers’ interactions with the campaign. For example, marketers can identify common keywords or phrases used in interactions, and use these to inform their SEO and PPC keywords and campaigns. It also helps guide their branding efforts.
Speech Analytics can also be used to improve customer experience. Calls are recorded meaning you can listen back to them and identify key points. These can be analysed and used in training so that customer service is better, and calls are more likely to convert.
Discover why marketers should use Speech Analytics for inbound calls and see how to use Speech Analytics to create highly targeted audience segments in Google Analytics.
How do you know whether you need Speech Analytics or not? Think about what your company might be missing in their marketing and customer interactions.
- Do you know why your customers are calling? (caller intent)
- What are your customers doing and how are they getting to your site or callers? (customer journey/behaviour)
- What motivates your customers/what impacts your relationship with your customers? (customer-sentiment)
Analysing customer conversations will not only help improve the above, but will also enhance customer experience, save time by streamlining marketing processes, find hidden leads quickly, and improve bottom line contributions. Get in touch to find out more.
We offer a 14-day free trial so you can see the benefits for yourself risk free. You’ll receive Speech Analytics insights for the first 10 calls you receive each day for 14 days free of charge.
After that, Speech Analytics is £0.04 per minute, with a minimum charge of £25 per month.
We have three great packages to choose from, and you can get started with Mediahawk today. View our call tracking pricing for more information.
Read how businesses level up with Mediahawk
“Speech Analytics has enabled us to streamline the process of listening to calls and analysing the data from those calls. It now takes half the time (half a day instead of one full day) it took prior to subscribing to this service, freeing up a member of the team to concentrate on other tasks. We would thoroughly recommend Mediahawk to other organisations, particularly those who have limited staff resource.”
“One aspect that pleasantly surprised us was the depth of insights we gained from the Speech Analytics feature. Beyond simply identifying keywords, we uncovered valuable trends and patterns in customer enquiries and objections. This has enabled us to tailor our campaigns and offerings more effectively, ultimately improving our conversion rates.”
“It’s great! It’ll definitely help make monitoring and reviewing calls easier. It’s also prompted us to review the keywords and see if we want to add any others.”
Over 4,000 marketers trust Mediahawk. Discover why today
"*" indicates required fields
“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product.
Everything has been excellent and I would not hesitate to recommend Mediahawk to any business…
Fabulous all round. Thank you!”
Toni Farrington, Promote Online
