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Speech Analytics
Mediahawk AI-driven Speech Analytics for unparalleled customer insight
Harness the insight from every conversation. Make confident decisions about budgets, campaign strategy, and customer experience to help transform your marketing performance.
Capture critical insights with Speech Analytics to help you drive transformational business growth
Mediahawk’s Speech Analytics feature allows you to draw out key customer insights on an individual level and at scale to identify new opportunities, improve ROI, cut wasted spend and boost customer experience.
Improve marketing ROI
Improve decision-making by turning guesswork into data-backed strategies for improved ROI and higher performing marketing campaigns.
Grow your lead generation potential
Identify trends to build profitable campaigns, spot competitive challenges, and discover what drives up-sell and cross-sell conversions.
Enhance the customer experience
Ensure that the best customer experience is being delivered at all times and on brand. Plus, redact sensitive data for customer privacy.
Gain deep customer insight
Understand the needs and interests of your customers to improve your products and services and the way you market them.
AI-powered Speech Insights
AI-powered Speech Insights is a key feature of our Speech Analytics solution.
Speech Insights automatically analyses every call and presents insights at both an individual call and macro level.
- Save time with Speech Insights: Ask a question and get answers for each call and across categories of calls
- Use Speech Insights to further optimise channel performance: Using categories and questions, identify the sources that drive key outcomes along with their value
Why marketers love Speech Analytics
“It’s great! It’ll definitely help make monitoring and reviewing calls easier. It’s also prompted us to review the keywords we’ve inputted and see if we want to add any others… The speech functionality adds further to the already important role Mediahawk plays in our business.”
Ben Sutton-Jones, Henfield Storage
Get conversation insights at scale and transform your marketing performance with Mediahawk’s Speech Analytics
Mediahawk uses the latest speech recognition technology and AI to capture the full conversation, identify useful spoken words, as well as the purpose and outcome of the call. Every call is packed full of insight – don’t miss out; capture what matters in your customer conversations with Speech Analytics.
Boost your marketing campaign performance
- Ensure your channels and campaigns are driving sales
- Identify trends to create new campaigns, plus new profitable products and services
- Discover gaps in your keywords and use them to create new PPC, social, SEO campaigns and more
Stop wasted spend
- Identify which lead generation channels are being used by existing customers to adjust the customer journey
- Find out the most common queries people call you with, and answer them before they call to reduce costs of calls and speed up the sales process
- Better target campaigns for customer need, delivering prospects the right message at the right time
Improve efficiencies
- Cut manual tasks and save time on your campaign and call analysis with searchable transcriptions, and automatic call categorising and scoring
- Categorise callers by a regional site, department, and more to quickly identify the call without having to listen to each one
- Automatically spot callers with high intent to buy and discover when payments are made
Get deeper customer insights
- Better understand customer behaviour, needs and preferences to develop your marketing messages and build new products and services
- Discover the factors that influence customer purchasing decisions to optimise your marketing strategy
- Predict future needs to boost sales and streamline operations
Enhance the customer experience
- Understand what process and experiences are preferred by your prospects
- Train call agents to deliver the best customer experience and be on brand
- Automatically redact sensitive data to meet privacy laws and for customer peace of mind
Try Speech Analytics risk free with our 14-day free trial!
See the benefits yourself. Subscribe to Mediahawk and you’ll receive Speech Analytics insights for the first 10 calls you receive each day for 14 days free of charge.
Why choose Mediahawk for Speech Analytics?
Mediahawk’s Speech Analytics technology gives marketers like you the power to identify leads that are likely to convert, spot trends and optimise campaigns accordingly while identifying any keywords you’re not yet making use of. It can also uncover brand perception, feedback on products and services, competitor insights and more.
Ultimately, with Speech Analytics, it means you can use the data from conversations to make confident decisions about budgets, marketing strategy, campaign planning, product development and brand performance.
Speech Analytics is quick and easy to set-up and our Client Excellence team are here to help you. Read more about why you should choose Mediahawk.
Frequently asked questions
Speech Analytics is a solution that records conversations and interactions between customers and companies. It incorporates speech recognition technology to identify useful spoken words of the customer, as well as the purpose of the call. Plus, our AI-powered Speech Insights automatically analyses every call and presents insights at both an individual call and macro level. This provides marketers with the tools to identify leads that are likely to convert. Plus, it allows them to spot trends and optimise campaigns accordingly, while identifying any keywords they’re not yet making use of.
It’s a complex process of turning recorded audio calls into structured data, which can then be analysed. There are two ways this happens:
- Once audio calls are recorded between a customer and company, Speech Analytics uses speech recognition. This turns the audio call into a transcribed version of the interactions. It then goes on to analyse the transcribed interactions for language patterns, keywords, customer satisfaction and more. It combines all these indicators into helpful insights to identify leads, trends, keywords and more.
- Once audio calls are recorded between a customer and company, powered by AI technology, our Speech Insights feature automatically analyses every call and presents insights at both an individual call and macro level. The insight is based on questions you’ve asked, such as ‘was this a sales call?’, ‘was a test drive booked?’. You can identify trends across all calls, or filter by category, source, and your questions.
There are some real benefits that Speech Analytics provides a marketing team.
The main benefit is that it automates the process of filtering sales calls and picking out leads. This makes it easier and quicker to identify potential customers that are likely to convert.
Another reason it’s beneficial to marketers is that it provides a deeper understanding of the customers’ interactions with the campaign. For example, marketers can identify common keywords or phrases used in interactions, and use these to inform their SEO and PPC keywords and campaigns. It also helps guide their branding efforts.
Speech Analytics can also be used to improve customer experience. Calls are recorded meaning you can listen back to them and identify key points. These can be analysed and used in training so that customer service is better, and calls are more likely to convert.
Discover why marketers should use Speech Analytics for inbound calls and see how to use Speech Analytics to create highly targeted audience segments in Google Analytics.
How do you know whether you need Speech Analytics or not? Think about what your company might be missing in their marketing and customer interactions.
- Do you know why your customers are calling? (caller intent)
- What are your customers doing and how are they getting to your site or callers? (customer journey/behaviour)
- What motivates your customers/what impacts your relationship with your customers? (customer-sentiment)
Analysing customer conversations will not only help improve the above, but will also enhance customer experience, save time by streamlining marketing processes, find hidden leads quickly, and improve bottom line contributions. Get in touch to find out more.
We offer a 14-day free trial so you can see the benefits for yourself risk free. You’ll receive Speech Analytics insights for the first 10 calls you receive each day for 14 days free of charge.
After that, Speech Analytics is £0.04 per minute, with a minimum charge of £25 per month.
We have three great packages to choose from, and you can get started with Mediahawk today. View our call tracking pricing for more information.
Read how businesses level up with Mediahawk
“Speech Analytics has enabled us to streamline the process of listening to calls and analysing the data from those calls. It now takes half the time (half a day instead of one full day) it took prior to subscribing to this service, freeing up a member of the team to concentrate on other tasks. We would thoroughly recommend Mediahawk to other organisations, particularly those who have limited staff resource.”
Vicki Clover, Digital Marketing Manager (Associate), Ashtons Legal
“One aspect that pleasantly surprised us was the depth of insights we gained from the Speech Analytics feature. Beyond simply identifying keywords, we uncovered valuable trends and patterns in customer enquiries and objections. This has enabled us to tailor our campaigns and offerings more effectively, ultimately improving our conversion rates.”
Victoria Markianos, Google PPC Specialist, Springup PR
“It’s great! It’ll definitely help make monitoring and reviewing calls easier. It’s also prompted us to review the keywords and see if we want to add any others.”
Ben Sutton-Jones, Digital Marketing Manager, Henfield Storage
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