How to track telephone call leads in Google Analytics

Natalia Selby

Written by Natalia Selby

Category: Technology and integrations
Contents

If you’re not tracking telephone calls in your Google Analytics platform you’re only seeing half the picture.

Tracking calls as conversions allows you to see which channels generate calls.

Do you need to optimise your website for call generation? You can. Simply create a custom segment for those visitors that result in a call conversion. This allows you to analyse the behaviour of your true business enquiries in Google Analytics Behaviour reports.

Integrate Mediahawk with your Google Analytics account

You may also be interested in

How B2B revenue attribution helps you optimise your sales funnel

If you want your business-to-business (B2B) marketing efforts to yield more revenue, then you need to ensure your sales funnel is structured…

Misattribution: Is your healthcare lead attribution suffering?

Patients have greater access to information about healthcare through more channels than ever before: mobile, social media, voice search and paid…

A complete guide to call analytics in 2025

Your business needs to be using the most effective tools to draw in leads, boost conversions, and align your marketing closely with…
Natalia Selby

Written by

Natalia Selby

Marketing Executive

Natalia Selby is marketing executive at Mediahawk with over a decade of experience in the SaaS industry. Today, Natalia draws on her diverse background to fuel growth at Mediahawk, delivering marketing strategies that make a real impact.

See all posts from Natalia Selby