How to track telephone call leads in Google Analytics

If you’re not tracking telephone calls in your Google Analytics platform you’re only seeing half the picture.

Tracking calls as conversions allows you to see which channels generate calls.

Do you need to optimise your website for call generation? You can. Simply create a custom segment for those visitors that result in a call conversion. This allows you to analyse the behaviour of your true business enquiries in Google Analytics Behaviour reports.

Integrate Mediahawk with your Google Analytics account

About the author - Natalia Selby

Marketing Executive at Mediahawk, with 20 years experience in analytics and content management.

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