How to track telephone call leads in Google Analytics
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If you’re not tracking telephone calls in your Google Analytics platform you’re only seeing half the picture.
Tracking calls as conversions allows you to see which channels generate calls. With the right setup, you can track calls as conversions in one report, alongside your wider marketing activity, to understand performance across your entire funnel.
Do you need to optimise your website for call generation? You can. Simply create a custom segment for those visitors that result in a call conversion. This allows you to analyse the behaviour of your true business enquiries in Google Analytics Behaviour reports.
