Looker Studio partner connector: Another first for Mediahawk

We’re thrilled to announce that Mediahawk is the first UK-based call tracking provider to have a Looker Studio Partner Connector.

Looker Studio (formerly Google Data Studio) has only been available since late 2018, but has fast become a valuable part of the digital marketer’s tech stack.

Our connector is available out-of-the-box with your Mediahawk subscription. Simply head over to Looker Studio sources page and search for Mediahawk.

Every single one of Mediahawk’s 80+ data points is available in your Looker Studio report or dashboard.

What is Looker Studio?

If you haven’t used Looker Studio yet, it’s a reporting and dashboard tool that’s fast, and easy to use and share. You can use it to pull all your marketing data together from apps such as Google Ads, Analytics, HubSpot, and Mediahawk. The data can be transformed into visually engaging graphs, and dashboards and reports can easily be shared with others.

You can read much more about it on their support page.

All your data in one place

The tech stack of a digital marketer grows taller by the day. Bringing all that information together in a single place is critical if you want to make sense of it all and create an omni view of your marketing performance.

Looker Studio does just that. You can create data sources using Connectors – like the Mediahawk Connector – and then use metrics and dimensions to build reports.

There are useful connectors already available, including Google Analytics, Google Ads, Bing Ads, Facebook, Salesforce, HubSpot, and LinkedIn. You can also work with data in other types of connectors like MySQL databases, Google Sheets, and CSV files.

Getting started takes just minutes

It couldn’t be simpler to get going. Go to the Looker Studio page:

  1. Click ‘Create
  2. Click ‘Data Source
  3. Search for ‘Mediahawk‘ and select the connector
  4. Choose your data range
  5. Click ‘Connect

You now have access to all Mediahawk’s data points for your report or dashboard.

Mediahawk and Looker Studio: Great alone, better together

Take a look at this report. We’ve brought together some key metrics from Mediahawk’s call tracking platform, Google Analytics and Google Ads. What’s more, we’ve made this available as a shared report so you can get started quickly and easily. It’s easy to build upon too.

Mediahawk Data Studio Report..

Blending data for smarter insights

This is where the fun really starts. You can blend your call data with your other data sources to create highly informative and actionable reports.

Let’s take a simple example: you’ve captured a bunch of leads in your CRM or a spreadsheet from people who’ve called your company and shown an interest in your product – great! Some of them have converted and bought your product – even better.

Blend the lead records with Mediahawk’s call tracking data by using the caller’s telephone number or an ID. You now have chapter and verse about exactly which marketing generated the telephone lead and whether it generated any revenue right in Looker Studio. All this is available with no extra work when each new lead is entered into your CRM.

Ready to create your first report?

Get over to the Looker Studio site and start building. If you think you’ve created the report to rule all reports, why not share it so that others can make use of it with their own data?

About the author - Michael Morrell

CEO of Mediahawk and a specialist in marketing and telephone analytics. Michael has over 20 years’ experience advising businesses how to use marketing analytics to increase revenue through better capture, tracking and attribution of marketing leads. Prior to founding Mediahawk, Michael worked in the media, industrial and defence sectors.

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