Social media is a key traffic generator to your website, but it could also be driving phone calls. Attributing which paid social ads are producing offline calls is essential to determine your budget allocation, and demonstrate your effort is paying off.
Mediahawk’s call tracking allows you collate both web and call data through one system, providing a full overview of your Facebook and Instagram campaign performance.
Using our direct integration, you can quickly adjust spend to focus on high-performing campaigns and optimise your ads to achieve efficient cost-per-click and cost-per-lead levels.
Integrate Facebook Ads with Mediahawk to see which ads are working and which aren’t, so you can cut wasted spend and boost ROI.
Track and attribute previously missed inbound call conversions, alongside clicks, live chat, form fills and more.
Create look-a-like audiences based on calls the led to sales to develop your social campaigns to target optimal audiences.
See source to conversion data in new clarity - including the full visitor journey - going right back to the original advert.
Adding call data to your social media analytics allows you to analyse the performance of all your paid Facebook and Instagram campaigns.
It enables you to make informed decisions from a position of complete knowledge to measure and maximise your return on investment.
Are you wasting precious ad spend on ineffective campaigns? Mediahawk identifies your best performing paid social ads, so you can focus budget on what works best. Request a demo today to find out more.
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.