Facebook call tracking

Gain complete clarity over your Facebook and Instagram marketing campaigns with Mediahawk call tracking

Social media is a key traffic generator to your website, but it could also be driving phone calls. Attributing which paid social ads are producing offline calls is essential to determine your budget allocation, and demonstrate your effort is paying off.

Mediahawk’s call tracking allows you collate both web and call data through one system, providing a full overview of your Facebook and Instagram campaign performance.

Facebook and instagram logos

Benefits of paid social call tracking

Transform your paid social ROI

Integrate Facebook Ads with Mediahawk to see which ads are working and which aren’t, so you can cut wasted spend and boost ROI.

Make attribution quick and easy

Track and attribute previously missed inbound call conversions, alongside clicks, live chat, form fills and more.

Build new audiences

Create look-a-like audiences based on calls that led to sales; develop your social campaigns to target optimal audiences.

Get powerful customer insights

See source to conversion data in new clarity - including the full visitor journey - going right back to the original advert.

Marketers discussing performance.

Available integrations

Facebook Ads

Our Facebook Ad integration allows you to see the performance of your Facebook and Instagram ads within Mediahawk. See which ads are generating calls and visits, quickly adjust spend to focus on high-performing campaigns and optimise your ads to achieve efficient cost-per-click and cost-per-lead levels.

Once connected you can also compare your Facebook Ads performance to Google Ads and Microsoft Ads for a complete view of all your paid advertising.

 

Facebook Pages

Our simple yet effective integration ensures the contact information available on your Facebook Page is trackable. Automatically add a trackable phone number and website URL to ensure all calls and website traffic, that comes from your profile, is tracked.

Track all calls to action on your website.

Performance-based paid social marketing

Adding call data to your social media analytics allows you to analyse the performance of all your paid Facebook and Instagram campaigns.

It enables you to make informed decisions from a position of complete knowledge to measure and maximise your return on investment.

Available at no additional cost, our Facebook integrations are included in all pricing plans, to suit businesses of all sizes.

Get complete clarity on your Facebook and Instagram ad spend

Are you wasting precious ad spend on ineffective campaigns? Mediahawk identifies your best performing paid social ads, so you can focus budget on what works best. Request a demo today to find out more.

Mediahawk integrations

Mediahawk integrates quickly and easily with industry leading martech tools

Ready to learn more about Mediahawk?

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Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.