A better call tracking solution for marketing agencies
Written by Natalia Selby
One of the biggest challenges for marketing agencies is proving ROI to clients. Marketers expect to fully understand which advertising and channels are providing them with the best returns. Forward-looking agencies that offer PPC and other paid advertising, social media, direct and email marketing are continually looking for ways to improve clients’ marketing campaigns.
Call tracking allows you to quantify the performance of your marketing efforts, giving you detailed insight into your campaigns and enabling you to prove ROI in real time.
Devoted to marketing agencies
Priority service and support
Our Client Services team will help you every step of the way, from setting up your call tracking accounts quickly, to providing the best possible training and support. Whether you choose to resell the service and manage the client relationship yourself, or prefer us to deal directly with your clients, we’ll deliver the same level of service and support.
Dedicated account management
Co-ordinated reporting of your marketing efforts is key to accurately understanding response. We work with you on a 1 to 1 basis to make sure that you are getting the most out of the technology – helping you with reporting, insight and integration with your existing systems. As a partner, you’ll also receive a free subscription of our visitor call tracking product for your agency’s website. This allows you to see the benefits for yourself!
Bespoke marketing material
Make selling call tracking even easier! We’ll take care of all the relevant digital and hard copy marketing materials you need to sell the service to clients. We also provide exclusive partner content, eBooks, webinars, user group meetings and much more.
White-labelled services
White-labelling the reporting software allows you to offer call tracking as a fully branded product extension. Your clients can log in to their call tracking dashboard and see your fully branded version. What’s more, it’s scalable: There are no limits on the quantities of numbers you can use. Regardless of the size of your agency and your client’s needs, our platform allows you to offer a fully integrated, enhanced service.
Powerful reporting provides detailed insight
Seamless integration with other marketing tools such as Google Analytics, AdWords, Marin software and CRM systems provides you with a wealth of data. Our comprehensive reports are user-friendly and detailed, providing you with information such as campaign, keywords, post-visit information and more.
What’s the catch?
There isn’t one! We don’t charge any set up fees, and we don’t have any hidden or bolt-on costs. All our agency services and functionality, including inbound and outbound call recording, call whisper, interactive voice response (IVR), missed call alerts, received call alerts, call queuing and mailboxes is included in the contract and available across the board. We operate a rolling contract, and call charges are clearly explained.
Enhance your value proposition
Agencies using call tracking consistently outperform the market because they have access to the full lead picture. Offering an in-house call tracking solution means that your clients won’t need to seek external expertise, and your agency generates an additional revenue stream.
Being able to see which of your agency’s efforts drive phone calls not only proves to your clients that you are generating leads, but also shows how much revenue you’re adding to their bottom line.
