Xchange Analytics Conference 2021

Mediahawk’s Xchange Analytics Conference brought together marketing leaders to inspire and discuss the latest technology advancements and future opportunities in the world of marketing analytics and call tracking.

Full of insight and inspiration, we delivered thought-provoking presentations that generated discussions, spark ideas, and helped marketers look towards future marketing technology.

Xchange Analytics February 2021

Download the presentation decks from the event

Guy Clapperton

Key note speaker

Guy Clapperton, tech journalist and near-futurist, uncovers where AI is going, the opportunities it presents to marketers, and explains why you should be a near-futurist too.

Murray Picton

Mediahawk speaker

Murray Picton, Head of Development at Mediahawk, discusses future opportunities for marketers, what’s next for call tracking technology, and reveals Mediahawk’s latest features.

About our speakers

Be a near-futurist. Guy Clapperton.

Key note speaker

Guy Clapperton, tech journalit

Tech journalist of 30 years standing, podcaster and speaker on near-future developments. Guy specialises in artificial intelligence, automation and the future application of tech. He speaks widely and has contributed to both the BBC and The Guardian.

New features, opportunities, and what's next for call tracking. Murray Picton.

Mediahawk speaker

Murray Picton, Head of Development

Murray joined Mediahawk in 2017, and is instrumental in setting the product development roadmap. Working closely with our clients, Murray and his team create an easy to use, robust call tracking and analytics platform that meets the needs and demands of marketers.


09:30-09:35 – Welcome and introduction by Mike Morrell, CEO, Mediahawk.

09:35-10:25 – Tech journalist and near-futurist, Guy Clapperton, explains why you should be a near-futurist too. He’ll uncover where AI is going, and the opportunities it presents to marketers.

10:25-10:40 – Break and networking.

10:40-11:00 – Our very own Head of Development, Murray Picton, will reveal Mediahawk’s latest features, discuss future opportunities for marketers, and what’s next for call tracking technology.

11:00-11:25 – Open discussion with Guy Clapperton and Murray Picton: Keeping pace with smarter technology, and insights on the digital journey ahead.

11:25-11:30 – Closing summary and farewell.

Read what past delegates have said about our events

“Without a doubt, I’ve learnt more today than I have from other marketing events I’ve attended.”

“Very interesting guest speakers and inspiring discussions… this forum is a great opportunity to exchange ideas.”

“I really enjoyed listening to the presentations and the open discussion was really eye opening”

Delegates from previous Xchange Analytics events

Interested in attending future events?

Register your interest today and we’ll send you a priority email when our next event is scheduled.