Care seminar autumn 2024

We brought together senior marketing leaders from within the care sector for a seminar titled: ‘Futureproof your marketing strategy to boost enquiries and occupancy‘.

We shared valuable insights into the industry, and how care organisations are managing to hit their occupancy targets and ensure they have a steady stream of enquiries.

Guests who attended left with actions to implement into their strategies straight away, enabling them to effectively increase enquiries and care home occupancy.

Thursday, 12 September 2024

Our speakers

Adam James, Founder, Springup PR

Adam is the founder of the established Springup PR. He’s worked with dozens of care organisations on their brand, PR and digital marketing strategies which have helped them to increase enquiries by 300%.

Adam talked about his experience and what he’s learned about marketing in the industry to help you to hit your occupancy targets through proven strategy and tactics.

Michael Morrell, CEO, Mediahawk

Michael is the CEO and co-founder of Mediahawk. He is passionate about data and analytics and helping businesses understand what is working with their marketing and what isn’t.

Michael shared key insights into care home industry data, what we know about the current care landscape, trends that our clients are seeing in the customer journey, and how this information is shaping their strategy.

Murray Picton, Head of Development, Mediahawk

Murray is the Head of Development at Mediahawk and at the forefront of the ongoing evolution of our platform. His talk was focused on understanding your enquiries and using data to make informed decisions.