Learning resources

Browse our eBooks, videos, reports and more – all designed for marketers looking to build smarter and stronger marketing strategies and campaigns.

Is marketing data the solution to a crisis? Mediahawk’s in-depth report looks at why and how to leverage data when times get tough.

Discover the emerging trends shaping the care sector and learn how to leverage data to improve marketing performance and increase occupancy and move-ins.

The latest insights and market trends shaping the care sector today.

Key factors to consider when marketing through difficult times.

Get the most out of your pay-per-click (PPC) campaigns and ensure your campaigns are giving you the results you’re looking for to grow your business.

Get the insights you need to increase your care home occupancy levels, and deliver a significantly improved ROI.

Marketing analytics technology plays an essential role in ensuring that your business continues to grow while budget is tight.

When it comes to your care home pay-per-click (PPC) activity, you need to be sure that your campaigns will give you the results you’re looking for.

If you’re only tracking form fills, you’re missing out on half the picture. Your customers often prefer calling to filling out a form. Call tracking reveals the insights hidden in those phone calls.

Discover what you need to implement into your marketing strategy to achieve your 2022 move-in target

The essential things you need to consider when looking for a call tracking provider.

We’re giving away our top five action points for a range-topping EV marketing strategy.

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Latest blog posts and news

Measuring patient acquisition cost with Conversion Tracking

In healthcare marketing, the ultimate goal isn’t clicks or impressions; it’s consultations that turn into paying patients. These are typically low-volume but…

Understanding enquiry journeys in care: Turning complexity into clarity

Care decisions are rarely quick or transactional. They are deeply personal, often emotional, and typically involve multiple stakeholders – family members, healthcare…

How better attribution can finally align marketing and sales

There’s a quiet tension that exists in many organisations. Marketing and sales work towards the same ultimate goal – revenue – yet…