Businesses are increasingly turning to marketing analytics technology to support growth. We surveyed 60 marketers on their overall marketing goals for the coming years and their attitudes towards marketing technology.
Knowing what channels your inbound sales calls are coming from is key to creating a marketing strategy that drives lead generation.
Speech analytics and advanced call handling features enable you to quickly identify and categorise calls and improve the customer experience.
Is your sales team missing opportunities to upsell or close on a sale? Are they reassuring customers? Help your sales teams and call handlers become even better at what they do to improve the outcomes of calls.
For car dealers, the phone is still a critical part of the buying journey. Calls play an important role from initial engagement to final conversion. Harry explains how call tracking enables you to prove marketing ROI.
Are you using your budget to maximum effect? Watch our bitesize video to see what platforms marketers are focusing their efforts on.
How is the current economic climate affecting objectives for businesses? We reveal the latest insights from marketers in this short video.
When it comes to impacting the business bottom line, what should marketers be doing to grow and succeed? Find out what our survey revealed.
Learn why marketing analytics data is so important for businesses to survive a recession – and stand a fighting chance of succeeding beyond it.
Is marketing data the solution to a crisis? Mediahawk’s in-depth report looks at why and how to leverage data when times get tough.
Discover the emerging trends shaping the care sector and learn how to leverage data to improve marketing performance and increase occupancy and move-ins.
The latest insights and market trends shaping the care sector today.
