Do you get a lot of calls from your website? The phone is often your biggest source of business, but one of the hardest to track. Mediahawk shows you which keywords and marketing sources callers use to get to your site, and what they do once they’re there.
You can even understand the content of phone conversations with speech analytics. This exciting feature recognises specific keywords spoken during conversations, revealing the key reasons they called your business. Is your paid search budget generating new leads? Or are your existing clients using your most expensive keywords to get to your website “because it’s easier”? Speech analytics helps you get to grips with calls generated by channel, ensuring that your advertising budget is going where it should.
We provide great-looking, easy-to-use reports to fully understand where your phone calls came from. Once set up, you’ll see:
When a website visitor makes a call, the actions are linked in Mediahawk. This allows you to see the source the visitor originated from (including keywords if they came from PPC), the pages they viewed on your website, calls they made to your business, and any subsequent visits to your site.
It’s easier than ever to deploy Mediahawk dynamic call tracking to your website. Using Google Tag Manager, you don’t even need to touch your HTML. By linking your Mediahawk account to your Google Tag Manager account, we can do this for you automatically!
Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.
Mediahawk are a fantastic company to work with. Their customer service is outstanding and nothing is ever too much trouble for them. Their platform is very easy to use and has allowed us to become even smarter with our marketing spend.
We’ve been using MediaHawk in our company for just over a year now. Very happy with the service that we’ve received. Extremely helpful staff at the company. The data that we receive is absolutely invaluable. Would highly recommend.
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Read our client case studies and see how marketers uncover hidden customer insights and drive campaign success with Mediahawk.