Call tracking for high-performance marketing

Call tracking is a marketing analytics tool that shows exactly which campaigns and channels drive phone calls – and what happens on those calls. Your business phone number appears everywhere, from your website to print ads ads. Call tracking connects those online and offline touchpoints so you can accurately measure the real impact of your marketing.

The system assigns a unique phone number to each campaign. When you receive calls, it records details like the originating marketing source, the PPC ad clicked, the keyword used, and more. You get clear data on what’s working and what isn’t.

Call insights enable you to see the true return on investment of every marketing tactic, helping you stretch your marketing budget further, and grow your revenue with confidence.

Call tracking can be set up at different levels of detail:

• Basic tracking (static numbers): One phone number per marketing channel to see where calls come from. Insights are limited.
• Campaign-level tracking (static numbers): Assign a unique number to each campaign, such as PPC ads, flyers, or business cards. This tracks last-click conversions, but not the full customer journey.
• Visitor-level tracking (dynamic numbers): Assign numbers dynamically to each website visitor to track them across multiple sessions. This gives you a complete view of the customer journey from their first visit to conversion and beyond.

Mediahawk supports both static and dynamic numbers, providing complete visibility across all your marketing campaigns.

Learn more about static and dynamic call tracking.

Mediahawk’s platform uses AI and speech recognition technology to analyse phone conversations at both individual call and an overall trends level. It identifies the purpose and outcome of every call, giving teams a better understanding of customer interests and needs.

These insights make it easier to optimise marketing campaigns with data-driven strategies, improve the customer experience, and increase ROI.

Google’s phone call conversion tracking only gives you top-level stats, like whether a call happened and if it counted as a conversion. Mediahawk goes much further. As a specialist call tracking platform, it captures every detail of a call and the caller’s journey. You’ll see detailed data, including:

• Call outcome: Whether the call was answered or missed
• Call duration: How long each conversation lasts
• Conversions and revenue: Link calls to marketing activity, sales, and ROI
• Caller details: Phone number and geographic location if they’re calling from a landline
• Full user journey: The pages visited, phone calls they made, previous visits to the website, and engagement history
• Speech Analytics insights: Analyse call content to identify intent, customer needs, and opportunities to improve marketing and sales strategies

You’ll also get advanced call handling and management options, and much more.

Mediahawk also records calls for analysis and lets you choose the number type: local, national, or freephone. And because it integrates directly with Google, you can push Mediahawk’s rich data into Google – or pull Google data into Mediahawk – giving you a single view of your key metrics.

Call tracking software shows the complete customer journey, linking online and offline touchpoints so you can see the true impact of every campaign.

Your customers interact with your business multiple times before they convert – including calling you. The majority of these touchpoints never appear in mainstream marketing reports.

Mediahawk’s inbound call tracking reveals every step of that journey. You can see exactly which channels and campaigns drive calls, where to invest for more conversions at a lower cost, and which areas need improvement.

The biggest benefit of tracking calls is better ROI. With clear visibility across all campaigns, you can quickly spot which activities generate leads and sales and which underperform – so you stop wasting budget and double down on what works, driving more revenue.

See why our marketers choose Mediahawk, and explore our case studies for real-world results.

Yes, it can. Mediahawk tracks every call outcome and links it back to the marketing source and all the touchpoints in-between. Each phone conversation is full of valuable data that can be used to categorise calls, feed information into your customer relationship management (CRM) system, and trigger follow-up actions.

With built-in AI-powered Speech Analytics, Mediahawk also analyses the content of each call, uncovering deeper insights that help you refine campaigns, improve marketing performance, and win more business.

Tracking inbound calls gives marketers clear, actionable insights into customer behaviour, so you can make data-driven marketing decisions. By showing which campaigns, keywords, and channels drive phone calls, inbound call tracking helps you:

• Improve the customer experience: See how callers interact with your business, spot common questions, and refine call processes to meet customer needs.
• Attribute revenue accurately: Link every call directly to the marketing effort that drove it, so you know which channels deliver sales and ROI.
• Increase lead quality: Identify campaigns that bring in high-intent leads and adjust targeting to get better results.
• Align marketing activity: Use real-time data to connect online and offline marketing activities, creating a cohesive and cost-effective strategy.

With these insights, you can fine-tune campaigns, cut wasted spend, and focus on the tactics that drive revenue.

Yes. Mediahawk integrates quickly and easily with leading marketing and CRM platforms such as Google Ads, Google Analytics, Facebook, HubSpot, Salesforce, and more.

Our easy-to-use API can send 80+ data points into any system you choose for complete attribution and analysis. Webhooks lets you access real-time data.

Explore our integrations, or contact us to discuss the setup that best fits your needs.

Yes, you can. Mediahawk supports businesses worldwide and provides phone numbers in countries across the globe. By tracking international call performance, you’ll get a clear view of both global and local marketing campaigns.

You can also increase call volume and build customer trust by using local numbers that route straight to your existing system. There’s no need to change your telephone setup.

Talk to us about your international phone number requirements to get started.

No. You can keep all your existing numbers. When you start using call tracking, Mediahawk provides new phone numbers for your marketing campaigns. These numbers replace those on your website and marketing materials, but all calls still route to your existing numbers. You can have as many tracking numbers as you need for your online and offline campaigns without changing your existing setup.

Mediahawk offers competitive, straightforward pricing with three flexible plans designed to suit businesses of all sizes. Each plan is packed with features to give you full visibility of your marketing performance.

Check out our call tracking pricing page for more information.

With website call tracking – also called dynamic number insertion (DNI) or dynamic call tracking – your visitors won’t notice any changes. Each visitor sees a consistent number throughout their session, ensuring trust and user experience remain intact. Mediahawk lets you choose the type of number to display, whether it’s a local number, an 08 number, or an 03 number, so this will look no different to your existing website number.

Most customers only notice your phone number when they’re ready to call. What really matters is the experience when they do: answering calls promptly, having knowledgeable call handlers, and building trust through positive interactions.

Dynamic call tracking also helps you understand and increase call volumes. By tracking which campaigns drive calls, you can optimise advertising, improve marketing performance, and maximise return on marketing investment.