If you’re not tracking phone calls through Google Analytics, then you’re reporting campaign performance with gaps in your analysis.
This means your campaign ROI won’t be a true reflection of your marketing efforts.
Phone call data can be easily integrated with Google Analytics, Ads, your CRM system and more, to fully track visitor activity and phone call leads from enquiry to sale and beyond.
Google Analytics shows you how visitors to your website find and interact with it. Mediahawk has made viewing call data within Google Analytics very easy for you.
Mediahawk integrates with your existing Google Analytics account by sending call data to Goals you’ve created inside Google Analytics. It works in a similar way to the way text and form submission data is sent.
Once Mediahawk is integrated with Google Analytics, you can:
You use Google’s suite of products to help grow your business, so we make it easy for you with out-of-the-box integrations.
See which keywords, ads, campaigns, and landing pages are most successful at generating new business – and which are draining your budget. Analyse your Google Ads and Microsoft Advertising campaigns side-by-side and make smarter decisions to improve your paid search ROI.
“Call tracking is crucial to any marketing strategy. Mediahawk is a vital part of Bamboo Nine’s strategy, because we are able to implement the data we receive and use it intelligently to make sure our campaigns yield the best results.”
Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.
“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
“We have been using Mediahawk’s call tracking for over five years to help us make better marketing decisions in our business. The introduction of call scoring and listening to our recorded calls, has raised the game even higher. The increased insight has put in place a series of changes that we would not necessarily have had the confidence to make. These changes are vital to the future of the business to ensure FJ Chalke thrives for another 80 years.”
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
“The easy-to-use dashboard and superior customer service of Mediahawk made them the clear choice for us. We are loving the insights.”
“Just wanted to say thank you for the Google Universal Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”
MediaHawk have been fantastic when we have worked together – their call tracking system gives us an unparalleled view of the value our work creates for clients. The platform is really easy to use and the team have been really helpful and responsive throughout. We will definitely be working with them more in future.
Mediahawk are a fantastic company to work with. Their customer service is outstanding and nothing is ever too much trouble for them. Their platform is very easy to use and has allowed us to become even smarter with our marketing spend.
Mediahawk are a superbly run company. The product(s) are great and deliver a level of insight that is invaluable to any marketeer who wants to really know which of their activities are driving phone conversations. not only that, but integrations allow us to analyse the customer journey and tie that back into making UX decisions which increase conversion and deliver tangible results. The client service team are always friendly, helpful and supportive. Equally, they always act promptly and without delay which makes working with them, so much easier. Great product, great team, great service.
We use Mediahawk across our group of websites, and it’s great. Delivers the insights we need that are easily reportable. But it’s the service we have had from Mediahawk which led me to leave the review. Their staff are fantastic, and they are the most helpful bunch you could ever work with. I wish every company we dealt with were so approachable and helpful.
We’ve been using MediaHawk in our company for just over a year now. Very happy with the service that we’ve received. Extremely helpful staff at the company. The data that we receive is absolutely invaluable. Would highly recommend.
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Read our client case studies and see how marketers uncover hidden customer insights and drive campaign success with Mediahawk.