Increase car sales with Mediahawk
Mediahawk is marketing attribution and call tracking for car dealerships and automotive retailers. It connects every conversion to the campaign that produced it, and through Sales Matching links them to actual car sales
Whether you’re selling luxury brands, the latest electric vehicles, or reliable older models in the used market, we know the pressure you face to consistently bring in leads with a tight budget. Mediahawk marketing attribution and call tracking can help you increase enquiries, sales, and after sales for your dealership – and get more vehicles off your forecourt and onto the road.
We know the automotive industry
With more than two decades of experience in the automotive sector, we have the in-depth understanding to help you boost enquiries and sales.
Tailored solutions
We help you increase leads, improve the effectiveness of your PPC and social campaigns, uncover how Auto Trader and Google are really performing, justify spend, enhance sales performance, and save time.
Automotive partners
We partner with automotive agencies and directory partners so you get the benefit of collaborative expertise and closely linked services.
Automotive resources
We produce regular articles and guides, along with bi-annual automotive sector trend reports to help you benchmark your marketing performance against other dealers and manufacturers.
Automotive events
We host automotive-focused webinars and invite-only seminars so you can connect with marketers across the industry to discuss your challenges and techniques, and learn what’s new in marketing analytics.
Tailored solutions for automotive
Find high-intent leads
Attribute calls to sources to track the performance of your campaigns and channels such as PPC and social media. Segment your enquiries by region, campaign, brand, or individual dealership, or even model, and use the insight to shape your marketing activities.
For example, you could use our Google integration to create custom audiences – such as demographics that are interested in electric vehicles – and use them as positive signals for you Performance Max campaigns.
And with our User Journey tool, you get a clear view of every online and offline touchpoint on each customer’s path to purchase. You can understand which marketing activities lead to vehicle sales and identify stumbling blocks on the customer journey.
Boost sales and after sales
Use our Sales Matching tool to match phone calls and website visits to enquiries, test drives, and sales. With this data, you can update your Google Ads to remarket for after-sales care, and create similar audiences to find new leads.
Our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends in the brands, models, and features drivers are looking for, so you can adapt your strategy to improve conversions.
Plus, our Conversion Tracking tool connects every conversion to its source, so you can clearly see which channels, keywords, and campaigns generate high-intent leads and revenue.
Uncover performance issues
Parameter Connect automatically ties together offline and online call and visitor data for a complete view of your marketing performance. With this, you can easily compare different dealerships, brands, and channels, to pinpoint what’s working well and find areas where you can improve.
For example, you can use this tool to see how many calls you receive direct from Auto Trader versus how many went on to visit your website before calling.
Manage tight budgets
With rising costs and shrinking budgets, achieving – and demonstrating – strong return on investment is key. We’ll help you uncover the activities that work and those that don’t for complete budget optimisation.
For example, reduce your PPC cost by focusing on the keywords that link to sales, and use our Google integrations to remarket to drivers about to make a decision.
Enhance sales performance
Our Advanced IVR feature routes enquiries for sales and after sales to the right teams fast, and reduces caller frustration, making them more likely to buy.
A phone enquiry is often the highest-intent lead a dealer gets, and a missed one is revenue you never even get to attribute. Mediahawk shows you every call, answered and missed, so no enquiry, and no sale, goes unrecorded.
Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with car buyers, and what doesn’t. It establishes an important feedback loop with customers, helping you improve sales performance and increase customer loyalty – vital in an era when many drivers choose a new brand for their next car.
Save time on repetitive tasks
Speech Analytics automatically transcribes calls (redacting sensitive data) and identifies outcomes for in-depth insight without manual call monitoring, and our API can send lead data straight into your CRM, so you don’t have to.
From enquiry call to car sold
Most attribution stops at the lead. Mediahawk’s Sales Matching goes further, connecting every call to the sale it led to, so you see revenue by channel, not just leads by channel, showing exactly which campaigns are driving vehicles off the forecourt.
Our client successes
“By using Mediahawk’s Sales Matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”
“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements. We have suggested many features over the years and all of which have been developed within a good time frame! The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
Hear directly from automotive marketers who use Mediahawk
Craig Herbert
Marketing Manager, Allen Motor Group
Tom Wickham
Group Marketing Manager, Caffyns
Chris Hooker
Web and Performance Specialist, Steven Eagell
Ryan Boorman
Technology Co-ordinator, Birchwood
Automotive partners
We’ve connected with key partners in the automotive sector to provide you with seamless experiences and expert knowledge in a neat package.
Dealerweb
We’ve partnered with Dealerweb, a leading automotive enquiry management provider, to enable marketers to improve their marketing performance through better lead management and data accuracy. Find out more.
Agencies
We partner with marketing agencies that specialise in automotive brands and dealerships, providing them with the support and tools needed to improve your marketing performance.
Google Business Profile
We’ve made it quick and simple to place trackable phone numbers for all your locations on Google Business Profile, so you can capture leads wherever they find you.
Our latest trends report for the automotive sector
Automotive trends report: marketing trends spring 2026
New car enquiries are rising. Call volumes are up. And yet automotive marketers are under more pressure than ever to prove their spend is working. Spring 2026 brings a market full of opportunity – but also new complexity, as AI-powered research, rising fuel costs, and the growing influence of Chinese EV brands reshape the buyer journey.
Latest automotive on-demand webinar
Trends shaping the automotive industry | Spring 2026 [on-demand webinar]
Watch our on-demand webinar and discover the key marketing trends for automotive from spring 2026.
Automotive firms trust Mediahawk. Discover how we can help you succeed.
We’ll work with you to understand your unique mix of campaigns, channels, demographics and brands, and make sure all your marketing activities leads to more automotive sales.
Book your custom demo to learn how Mediahawk can help you:
- Increase enquiries, test drives, and car sales
- Manage your budgets and improve ROI
- Enhance sales and after-sales performance
- Save time on repetitive tasks
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Frequently asked questions
Call tracking assigns a unique phone number to your campaigns, and on your website uses dynamic number insertion to provide a unique number for each visitor. When a customer calls, Mediahawk records which source triggered that call, linking every enquiry back to the marketing that generated it. This gives dealerships and manufacturers clear, campaign-level attribution across both online and offline sources, replacing guesswork with real data.
With tight budgets and high targets, ROI is so important for automotive marketers. Call tracking, conversational analytics, and sales matching can help you create a comprehensive picture of a customer’s journey from the first marketing activity they interacted with, to the moment they decide to buy a car. This helps you draw a clear line between your strategy and customer spend to measure return on investment.
Phone calls are a vital part of the automotive sales process, from initial enquiries and test drives to sales and servicing. Call tracking ensures automotive marketers understand where these calls are coming from, what customers need when they get in touch, and how effectively the business is answering those needs.
Yes. Mediahawk links every call and enquiry to the marketing source that generated it, then connects that data to your sales outcomes through Sales Matching. This means you can see which campaigns, channels, and keywords are driving actual sales, not just calls, so you can invest budget where it delivers results.
By combining tools such as dynamic call tracking and conversational analytics, you can build a more comprehensive picture of your customer demographics. Use these capabilities to analyse which brands customers research, the keywords they use in searches and calls, and which channels and campaigns capture their attention, and feed that data back into platforms like Google Ads to target similar audiences.
With so many brands and models to choose from, and the growing market of electric vehicles and hybrid electric vehicles in the UK, drivers have a lot of information and options to navigate. Mediahawk can help you understand exactly what potential customers are looking for and the best ways to reach them, so you can convert their research journey into a purchase.
Yes. Mediahawk can track the calls and enquiries generated through your Auto Trader listings, whether they come directly from Auto Trader or from prospects clicking through to your website. It then connects the conversions to your sales data, so you can see which leads actually convert into sales. This shows the true return on your Auto Trader investment, not just lead volume.