Attribute calls to sources to track the performance of your campaigns and channels such as PPC and social media. Segment your enquiries by region, campaign, brand, or individual dealership, or even model, and use the insight to shape your marketing activities.

For example, you could use our Google integration to create custom audiences – such as demographics that are interested in electric vehicles – and use them as positive signals for you Performance Max campaigns.

Use our Sales Matching tool to match phone calls and website visits to enquiries, test drives, and sales. With this data, you can update your Google Ads to remarket for after-sales care, and create similar audiences to source new leads.

Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends in the brands, models, and features drivers are looking for, so you can adapt your strategy to improve conversions.

Parameter Connect automatically ties together offline and online call and visitor data for a complete view of your marketing performance. With this, you can easily compare different dealerships, brands, and channels, to pinpoint what’s working well and find areas where you can improve.

For example, you can use this tool to see how many calls you receive direct from Auto Trader versus how many went on to visit your website before calling.

With rising costs and shrinking budgets, achieving – and demonstrating – strong return on investment is key. We’ll help you uncover the activities that work and those that don’t for complete budget optimisation.

For example, reduce your PPC cost by focusing on the keywords that link to sales, and use our Google integrations to remarket to drivers about to make a decision.

Our Advanced IVR feature routes enquiries for sales and after sales to the right teams fast, and reduces caller frustration, making them more likely to buy.

Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with car buyers, and what doesn’t. It establishes an important feedback loop with customers, helping you improve sales performance and increase customer loyalty – vital in an era where many drivers choose a new brand for their next car.

Speech Analytics automatically transcribes calls (redacting sensitive data) and identifies outcomes for in-depth insight without manual call monitoring, and our API can send lead data straight into your CRM, so you don’t have to.