Boost occupancy for your care home with Mediahawk
Care home marketing is a constant cycle of reaching potential residents, showing them why your facilities are the right choice, and passing them on to sales to turn enquiries into move-ins. We understand how complicated this can be, especially as decision-making timelines get longer – but we have the solutions you need to maximise your marketing performance and increase occupancy rates.
We know care homes
With longstanding partnerships and deep experience of working with teams like yours, we understand the complexities of care home marketing – and we know how to convert enquiries into residents.
Tailored solutions
We help you get the right calls, link together complex journeys, justify large spend, deal with calls promptly and professionally, and understand the sources of calls.
Care home partners
We partner with your membership bodies, agencies, and directory partners to provide you with seamless experiences and expert knowledge.
Care home resources
Alongside regular blogs and guides, we produce bi-annual sector trend reports so you can benchmark your marketing performance against the care home market, alongside regular blogs and guides.
Care home events
We host webinars and invite-only seminars exclusively for care home marketers, giving you vital spaces to share unique challenges in the sector and learn what’s new in marketing analytics.
Tailored solutions for care
Generate enquiries
Attribute calls to sources to find out which campaigns and channels offer the best returns, from leaflets to directories. Segment your enquiries by region, campaign, or even by individual home, and use the insight to shape your marketing activities.
Manage large budgets
With rising operational costs, every penny counts – so we’ll help you optimise your budget across every activity. For example, you can use Mediahawk to highlight which keywords lead to enquiries and move-ins and use our Google integrations to remarket to those about to make a decision, reducing your PPC costs.
Boost move-ins
Sales Matching allows you to draw a clear link between phone calls and visitor data and move-ins, so you can focus on doing more of what works.
Plus, Speech Analytics harnesses conversational AI to assess every conversation, automatically identifying keywords, trends, and what a successful call looks like, so you can adapt your strategy to improve conversions.
Handle calls effectively
Our Advanced IVR feature is perfect for making sure every caller gets directed to the right department, and connecting care home enquiries to your sales team fast.
Link together complex journeys
With Parameter Connect, you can automatically connect offline and online call and visitor data for a complete view of your marketing outcomes. That means you can easily compare the performance between different care homes to pinpoint what’s working well and areas for improvement.
Our client successes
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
Hear directly from care home marketers that use Mediahawk
Ashley Toon
Digital Marketing Manager
Sophie Middleton
Marketing Manager
Tom Holloway
Digital Marketing Manager
Care partners
To help us tailor our solutions to care groups’ needs, we partner with key service providers in the sector.
Care technology
Directories: We’ve teamed up with carehome.co.uk to ensure that if someone calls from a directory, or visits your website from a directory, that we attribute that call back to source.
CRMs: We’ve joined forces with CareHQ so your can capture inbound telephone enquiries directly into their CRM in real time, significantly enhancing enquiry visibility and attribution accuracy.
Directories
We’ve teamed up with carehome.co.uk and Autumna to ensure every web visit or call that comes in from a directory is connected to its source.
Membership bodies
Working with Care England and the National Care Forum, we provide resources and talks to help tackle the key challenges care home groups and support care home marketers to embrace new opportunities.
Agencies
However you approach your marketing strategy, we’re ready to help. That’s why we also partner with marketing agencies that specialise in care homes, such as Springup PR, delivering the same tools, insight, and support we provide direct clients.
Our latest trends report for the care sector
Care homes trends report: marketing trends spring 2026
The care home market is stable – but don’t mistake stability for simplicity. Spring 2026 brings growing enquiry volumes, shifting care seeker journeys, and an increasingly complex channel mix. Marketers who rely on last-click metrics and gut instinct are losing ground to those who use data to make faster, smarter decisions.
Latest care on-demand webinar
Trends shaping the care sector | Spring 2026 [on-demand webinar]
Watch our on-demand webinar and discover the key marketing trends for care homes: Spring 2026
Care home groups trust Mediahawk. Discover how we can help you succeed.
Whether you’re marketing a single care home, a large group, or anything in between, we’ll work with you to build the precise level of insight you need to find the right residents for your facilities.
Book your custom demo now, and learn how Mediahawk can help you…
- Increase enquiries and move-ins
- Link together complex user journeys
- Manage your budgets and improve ROI
- Handle calls promptly and professionally
"*" indicates required fields
Frequently asked questions
With Mediahawk, you can continuously assess the performance of your marketing strategy in deep detail, combining various metrics to help you understand which activities lead to the most promising inquiries. You can then optimise your strategy to prioritise the channels and campaigns that lead to the highest number of move-ins, improving your occupancy rates.
Potential residents and their families are taking longer than ever to research and select the right care home, which makes their journey more complicated and harder for marketers to track. Call tracking helps you build a detailed picture of every prospective move-in’s journey, and make sure you’re engaging with them at the right time to encourage enquiries.
To measure ROI, you need to know how your healthcare marketing strategy is performing. Mediahawk’s tracking and reporting features give you deep insight into which channels and campaigns are delivering enquiries, and how effectively your website, resources, and team are converting those enquiries into booked appointments. When you know which sources and activities are increasing patient volumes, you’ll have a clear picture of your ROI.
You can assign individual numbers to each of your care home directory listings. That way, when a call comes in from the directory, or a prospective resident continues their journey on your website, you know exactly which listing prompted their call. That means you can prioritise your spend and focus on the directories that provide the most traffic.