The care home market is stable – but don’t mistake stability for simplicity. Spring 2026 brings growing enquiry volumes, shifting care seeker journeys, and an increasingly complex channel mix. Marketers who rely on last-click metrics and gut instinct are losing ground to those who use data to make faster, smarter decisions.
New car enquiries are rising. Call volumes are up. And yet automotive marketers are under more pressure than ever to prove their spend is working. Spring 2026 brings a market full of opportunity – but also new complexity, as AI-powered research, rising fuel costs, and the growing influence of Chinese EV brands reshape the buyer journey.
The care home sector is evolving rapidly. AI-powered search is changing care seeker behaviour, competition from domiciliary care is intensifying, and the customer journey is getting longer and more complex.
The automotive market has transformed. New entrants are reshaping competition, buyers are doing more research before making contact, and the channels driving results have shifted.
Backed by real sector data, this report uncovers the marketing strategies that are working right now – and shows where care homes can make improvements to increase enquiries and occupancy.
We’ve analysed real data from the automotive sector and distilled all the key insights into this report to uncover what’s working across channels – and where there’s room for businesses to grow.
Our annual call tracking report reveals the latest data, trends, and practical strategies top marketers are using to boost their results and gain the insights needed to stay ahead.
In our autumn 2024 edition of the automotive trends report we dive into the key marketing trends for the sector and provide expert insights and practical applications to help you drive more leads.
What are the emerging marketing trends for care homes? Our autumn 2024 report provides expert insights and practical tips to help you stand out in a highly competitive care home market.
Discover key trends, top marketing priorities, and the actions you must take to succeed moving forward.
Our spring 2024 care home trends report delves into marketing performance across the sector, highlighting key areas care home marketers need to be aware of.
The spring 2024 edition of the automotive trends report delivers insights and trends for the sector.
