Gain the full picture of your dealership marketing with multi-channel attribution, showing the channels and campaigns driving enquiries and sales. See the impact of every touchpoint in the buyer journey, from initial enquiries about vehicle availability to booking test drives and arranging after-sales service.

Uncover where your most valuable prospect enquiries are coming from with real-time insights for activities like your PPC, social media, and email marketing, so you can increase leads along the entire buyer journey.

Our software provides the insights you need to allocate your budgets effectively and maximise ROI with data-driven strategies. Gain full visibility over which activities work and which don’t, so you can push resources into the campaigns that are driving your revenue and dealership growth.

With granular Sales Matching insights that extend beyond vanity metrics, you’ll see the true value of each campaign in generating purchases and interactions that actually convert.

Attribute your sales data to phone calls and campaign interactions, so you can replicate your successful activities across multiple channels and drive revenue up.

For example, send the data into Google Ads to identify where you can avoid wasted spend in your PPC activity and source new leads with keyword tracking capabilities. Also, you can provide more effective after sales support to improve the buyer experience and nurture return purchases and referrals.

How you handle a prospect call will make or break a sale, and our interactive voice response (IVR) feature ensures you deliver a seamless experience that converts. Quickly and easily route your enquiries for sales and after sales to the right departments, reducing caller frustration and ensuring every prospect need is addressed.

Feed speech data from your profitable phone calls into GA4 to create custom audiences, making further advertising and retargeting more effective at increasing conversions.

Cross-channel visibility is key to improving your leads and sales, and Parameter Connect automatically bridges the gap between your offline and online campaigns. Attribute calls to the various touchpoints in a buyer’s journey, helping you plug any gaps and ensure each campaign is effectively nudging prospects towards a call, appointment booking, or dealership visit.

Compare call volumes from different campaigns to derive actionable insights that will help you adjust your messaging, content, and channel placement for increased engagement. You can also analyse how well your Auto Trader campaigns drive in-store visits versus direct website traffic.

Gain accurate speech data with our Speech Analytics feature, which automatically transcribes phone call conversations to identify keywords, outcomes, and insights to improve your marketing efforts. Our AI-driven platform can provide instant insights on a macro and individual level, saving you heaps of time scrolling through conversations to find the data that matters.

You can also automate lead capture through our Dealerweb integration, helping you identify leads that may have been missed. Receive detailed reports that show Mediahawk and Dealerweb code side-by-side, so you can easily spot opportunities, fix discrepancies, and ensure accurate data.