Attribute your car dealership sales to marketing campaigns and know which channels are driving the most valuable leads. We understand how crucial phone calls are for car dealership enquiries and purchases, and our solutions provide the insights you need to generate the highest-quality leads and maximise your ROI.
Using our call tracking software and decades of experience in the car dealership industry, we provide tailored solutions for your marketing needs to optimise your campaigns and drive engagement where it matters.
Our software is designed to help you overcome the unique challenges facing car dealerships. Harness cross-channel tracking capabilities that capture and nurture leads from Autotrader listings, PPC campaigns, and Google Business Profile calls, giving you granular insights to make data-driven decisions.
We work seamlessly with your partner agencies and integrate with dealership management systems, CRM platforms, and the marketing channels that matter most to car dealers. Our partnerships ensure you get maximum value from your existing technology stack while gaining new insights.
Access our extensive library of automotive marketing guides, trend reports, and best practice insights, produced by marketing experts with decades of knowledge in the industry. Our bi-annual trends report helps you closely benchmark your performance against the market, while our regular blogs and webinars keep you updated on the latest marketing innovations.
Join our exclusive automotive marketing events and webinars, designed specifically for car dealerships looking to become market leaders in the sector. Share challenges, learn from experts and peers, and discover how marketing analytics innovations are changing the industry.
Gain the full picture of your dealership marketing with multi-channel attribution, showing the channels and campaigns driving enquiries and sales. See the impact of every touchpoint in the buyer journey, from initial enquiries about vehicle availability to booking test drives and arranging after-sales service.
Uncover where your most valuable prospect enquiries are coming from with real-time insights for activities like your PPC, social media, and email marketing, so you can increase leads along the entire buyer journey.
Our software provides the insights you need to allocate your budgets effectively and maximise ROI with data-driven strategies. Gain full visibility over which activities work and which don’t, so you can push resources into the campaigns that are driving your revenue and dealership growth.
With granular Sales Matching insights that extend beyond vanity metrics, you’ll see the true value of each campaign in generating purchases and interactions that actually convert.
Attribute your sales data to phone calls and campaign interactions, so you can replicate your successful activities across multiple channels and drive revenue up.
For example, send the data into Google Ads to identify where you can avoid wasted spend in your PPC activity and source new leads with keyword tracking capabilities. Also, you can provide more effective after sales support to improve the buyer experience and nurture return purchases and referrals.
How you handle a prospect call will make or break a sale, and our interactive voice response (IVR) feature ensures you deliver a seamless experience that converts. Quickly and easily route your enquiries for sales and after sales to the right departments, reducing caller frustration and ensuring every prospect need is addressed.
Feed speech data from your profitable phone calls into GA4 to create custom audiences, making further advertising and retargeting more effective at increasing conversions.
Cross-channel visibility is key to improving your leads and sales, and Parameter Connect automatically bridges the gap between your offline and online campaigns. Attribute calls to the various touchpoints in a buyer’s journey, helping you plug any gaps and ensure each campaign is effectively nudging prospects towards a call, appointment booking, or dealership visit.
Compare call volumes from different campaigns to derive actionable insights that will help you adjust your messaging, content, and channel placement for increased engagement. You can also analyse how well your Auto Trader campaigns drive in-store visits versus direct website traffic.
Gain accurate speech data with our Speech Analytics feature, which automatically transcribes phone call conversations to identify keywords, outcomes, and insights to improve your marketing efforts. Our AI-driven platform can provide instant insights on a macro and individual level, saving you heaps of time scrolling through conversations to find the data that matters.
You can also automate lead capture through our Dealerweb integration, helping you identify leads that may have been missed. Receive detailed reports that show Mediahawk and Dealerweb code side-by-side, so you can easily spot opportunities, fix discrepancies, and ensure accurate data.
“By using Mediahawk’s Sales Matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”
“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements. We have suggested many features over the years and all of which have been developed within a good time frame! The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
We work seamlessly with your key industry partners so you have tailored solutions and expert knowledge for your strategies.
We’re proud to partner with Dealerweb, a leading automotive enquiry management provider. With shared data between our platforms, this collaboration ensures call tracking insights pick up every lead and increase marketing data accuracy.
We work closely with marketing agencies that specialise in car dealerships, so we can support their marketing efforts to produce effective campaigns that drive your leads and sales. Our agency partnerships ensure your marketing team has access to the insights they need to demonstrate campaign effectiveness and optimise performance.
We provide the right solutions to ensure your Google Business Profile (GBP) is generating increased leads for your dealership. Gain a fast and simple way to track phone numbers for all your dealership locations, and monitor engagement as you adapt your GBP to see what information, content, and imagery works best.
We’ve analysed real data from the automotive sector and distilled all the key insights into this report to uncover what’s working across channels – and where there’s room for businesses to grow.
Watch our on-demand webinar and discover the key marketing trends for automotive: Spring 2025
By listening to car dealership marketers, we understand and tailor our solution to your requirements. From the outset, we set up your account to suit the needs of your car dealerships, and partner with you to support you every step of the way.
"*" indicates required fields
