Learning resources

Browse our eBooks, videos, reports and more – all designed for marketers looking to build smarter and stronger marketing strategies and campaigns.

Refined by:

Where do your care home enquiries come from, and what are your prospects searching for?

If you’re not tracking telephone calls in your Google Analytics platform you’re only seeing half the picture. Tracking calls as conversions allows you to see which channels generate calls directly in your Google Analytics account.

If your digital campaigns link back to your website, tagging those links gives you more granular insight into the performance and value of each of those individual activities.

The data you need is only one click away. Check out our bite sized video and find out how easy it is to navigate to the data you want to see.

In Mediahawk you can attribute several ways and figure out where best to put your hard-won budget.

Subscribe to Mediahawk

Get the latest knowledge, research, and expert opinion in marketing and analytics.

"*" indicates required fields

This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
Lead Date
This field is hidden when viewing the form
Lead Time
:
This field is for validation purposes and should be left unchanged.

Latest blog posts and news

September roundup: what’s new in marketing attribution

Every conversion has a story to tell. But some parts of that story are hard to track. This month, one question kept…

Mediahawk shortlisted for Professional Services Supplier of the Year at the Leaders in Care Awards 2026

We’re delighted to have been shortlisted for Professional Services Supplier of the Year at the Leaders in Care Awards 2026, run by…

How to prove marketing ROI when leads come from phone calls: a guide to call tracking and attribution

Key takeaways Phone leads break most ROI reporting because analytics platforms lose the trail the moment a prospect picks up the phone.