Link conversions to closed-won revenue with Sales Matching
See which channels, campaigns, and touchpoints drive the most revenue, not just the most leads, and attribute value with confidence using multi-touch models.
Sales Matching connects your marketing activity to actual sales outcomes, giving you accurate revenue attribution across every channel.
Why choose Mediahawk for revenue attribution?
Companies all over the world choose Mediahawk’s Sales Matching. Here’s why:
- Get insights that help you get the most out of your marketing budget, minimising wasted spend and boosting ROI.
- Improve decision-making across your business so that actions are more informed and impactful.
- Build a vivid picture of the customer journey, so you can create stronger sales and marketing strategies.
- Combine Sales Matching with call tracking, conversion tracking, and marketing attribution for complete revenue attribution across your marketing.
Sales Matching features
Sales Matching takes the guesswork out of proving marketing's impact on revenue. Here's how:
See sales as well as leads
Automatically or manually upload data to see the complete customer journey and identify the total value of customers.
Add ‘dimension’ details
Notes made during the calls help marketers deepen insights into what was sold and why. These sales analytics can influence strategies.
Dynamic reports
Toggle between sales and conversions, showing the value and quantity of sales.
New report includes conversion path
Information on the whole customer journey supports deeper sales analysis and accurate marketing attribution.
Get clarity on marketing attribution
Understand which sources helped your sales – first click, last click, single click, or assisted.
Accurate data empowers better decisions
Reliable reports mean sales teams and marketers make informed decisions for growth.
Analyse customer and visitor actions
- Track and analyse website visitor actions including agent responses and details of the customer journey
- Link data and sales analytics to marketing touchpoints and decisions to buy
- Understand individual customers; identify patterns across groups of customers and leads
Unlock custom dimensions and track the conversion path to sale
- Add extra dimensions, such as model or colour of car, to deepen insights
- Visitor journeys can be tracked in forensic detail beyond simply the value of sale, including first contact and the last source before a sale
- Analyse calls to understand effective strategies
Attribution in fine detail
- Reports can toggle between sales and conversions to add granularity
- Properly understand which marketing and sales initiatives bring results and why. Justify marketing spend and re-direct resources to areas with higher returns
- Use real evidence to inform future decisions and develop strategies
Measure marketing success with greater accuracy
Level up your marketing reports and get 100% marketing attribution across every channel. Join us for a no obligation demo to find out how.
Frequently asked questions
Sales Matching is a way of analysing a business’s sales data. This involves gathering information on the various stages of the sales and marketing process and using it to see how effective your sales and marketing strategy is.
Companies use Mediahawk’s Sales Matching to determine what’s been successful and where they can improve. Insights into what drives sales is essential, and takes the guesswork out of creating strategies for the future.
A clear view of performance is essential for an impactful marketing strategy. Sales Matching gives you the revenue attribution you need to see which activities drive conversions and which don’t, so every decision is backed by evidence.
Sales data doesn’t always tell the full story, and it can be frustrating trying to paint a picture of the customer journey from just calls and clicks. Merging data with call histories and marketing activity, Mediahawk’s Sales Matching feature is able to provide actionable insights on what drives both sales and leads.
You’ll see the full customer journey and its associated product data, allowing you to evaluate the success of your sales and marketing campaigns. Plus, you’ll get an insight into the value of customers making repeat purchases, as well as seeing what factors impact their journeys. Recognising which activities generate sales, you’ll be able to make more informed decisions that can boost your return on investment.
Read more about why to choose Mediahawk, and view our case studies to see how we help marketers succeed.
Most sectors would benefit from Sales Matching. At Mediahawk, we have a wealth of experience in supporting across these sectors, and more:
- Automotive
- Care homes
- Dental
- Education
- Financial services
- Healthcare
- Legal services
- Marketing agencies
- Technology services
Discover the call tracking and marketing attribution features beneficial to your sector, and read our success stories.
Sales Matching is included in the price of Mediahawk within our Professional and Enterprise plans.
We have three great plans to choose from, and you can get started with Mediahawk today. View our call tracking pricing for more information.
Read how businesses level up with Mediahawk
“By using Mediahawk’s Sales Matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”
“Mediahawk’s marketing attribution allows us to manage return on investment more effectively than we ever have before. This allows us to manage our budgets more effectively going forward.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
“We now know exactly what a particular customer is looking at on the website, how many times they call us, which sources they come from and more.”
Over 4,000 marketers trust Mediahawk. Discover why today
"*" indicates required fields
“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product.
Everything has been excellent and I would not hesitate to recommend Mediahawk to any business…
Fabulous all round. Thank you!”
Toni Farrington, Promote Online
