The term ‘Native Advertising’ seems to be the latest buzz term with marketers at the moment. It’s quite a young concept and one that people are still getting their heads around but, in some form or another, it has actually been around for some time.Read more
Until now, there’s been a gaping black hole when it comes to funnel measurement that has caused countless business owners and entrepreneurs a truckload of grief. This black hole is the point between a prospect ‘touching’ your business once or more (whether it be through website, advert etc.) and them making a call.Read more
If you’re one of our followers and have kept an eye on the blog over time, you’ll know that we do a lot of research on the impact bank holidays, such as the coming Easter one this weekend, have on incoming calls to your business.Read more
Some time has been spent to try and sugarcoat the introduction to this blog, but sometimes you just need to say it how it is: Call tracking is awesome. There are, however, some people out there that feel they don’t need it and that it’s a waste of time.Read more
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