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Analytics

How Phone Call Metrics Improve Email Performance

42% of emails are now opened on smartphones. Mobile conversion is increasingly more important than the desktop message. Mobile is well and truly disrupting the marketing ecosystem. But how does this affect your conversion rates? Email marketing software, web analytics tools and CRM systems provide retail marketers with a wealth of data on email performance.

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Marketing

The Power of Referral Marketing

Word of mouth is the most powerful marketing tool for professional services such as solicitors and financial advisors. It’s one of the most cost-effective and trusted ways to win new business. Referral traffic is higher quality than search engine traffic and twice as likely to convert.

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Automotive

How to Improve Response from Car Searches

“How can I improve my marketing response?” is a question we’re often asked. Whilst the answer can take all day, often it is the smallest changes that can make biggest difference. We surveyed every used car locator of the AM 100 to understand how they use their telephone numbers as a response mechanism.

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