Call Tracking Blog

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Analytics

How Finance Marketers Increase Conversion Rates

Often, it’s the simplest solution that leads to a breakthrough. Increasing conversions. It seems easy enough: An engaging, responsive website, compelling USPs, competitive pricing, an all-encompassing marketing strategy… But you’re still not hitting your targets. You need to analyse exactly which channels are generating leads.

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Analytics

SMARTER ANALYTICS: Ad Tags for Call Tracking

Marketers have increasingly more opportunities to create advertising campaigns that leverage different channels at any one time: Product launches, promotions, sales, multivariate tests… the list is endless. You need flexibility to track phone call response from these campaigns – both independently and collectively – and it needs to be simple, quick and accurate.

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Call Tracking

Dynamic Call Tracking Numbers for Car Dealers

The majority of car retailers use static tracking numbers (Classic) to monitor their marketing and operational success. These numbers are particularly important on their websites, providing them with detailed information on their inbound calls. To gain an additional layer of insight, visitor call tracking (Vision) – using dynamic numbers – offers more granular reporting.

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