91% of marketers recognise the importance of attribution to demonstrate results, justify spend and optimise their marketing campaigns further. This means that there’s an ever-increasing need for clear attribution strategies to prove the offline impact of your inbound marketing activity.Read more
“Please push 1 for sales, 2 for customer services…” As part of the telephone experience, callers will often hear recordings similar to this. This Interactive Voice Response (IVR) is used to route the caller efficiently to the relevant department, enhancing their experience.Read more
It never ceases to amaze us how some companies neglect telephone enquiries – especially those received out of hours and left on a voicemail. Listen to them and call back immediately! Respond to enquiries promptly Responding to inbound enquiries is the easiest way of increasing conversions.Read more
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