We increase the effectiveness of your marketing activities by tracking where your customers come from, how much each lead costs, their spend, and how their enquiry is handled. We use this data to further improve ROI from your PPC (pay per click), SEO (search engine optimisation) and CRO (conversion rate optimisation) initiatives, all in one fully integrated platform.
From this, we can make informed marketing investment decisions:
- Improve ROI by analysing which marketing campaigns are effective and which need work
- Provide training and help for staff who are not converting enquiries into sales.
- Optimise your website to improve conversion rates