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Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views, and – obviously – goal conversions. Only doing this means you might be severely underestimating your leads and enquiries.Read more
Marketers are getting busier than ever. Not just with more to do in the marketing mix, but with tens of different systems, platforms, and solutions to get to grips with, in thousands of different combinations. Think about what you’ve got in your own organisation.Read more
The Milton Keynes Business Achievement Awards (MKBAA) fifth annual event was held recently. The MKBAA celebrate the success of businesses. This year’s theme was International Trade to reflect how Milton Keynes is at the centre of an intricate network of trade which is growing rapidly.Read more
The business world is working itself into a froth about the implementation of GDPR (General Data Protection Regulation) by 25th May. As the Information Commissioner, Elizabeth Denham, said in her April update: “25th May is not the end. It is the beginning.Read more
Attribution for marketers is a topic that is becoming ever more important. With the need for better ROMI and to spend marketing money in the ‘right place’, attributing marketing success is key. There is a lack of understanding about how to attribute amongst marketers, however.Read more
Mediahawk will be exhibiting at the B2B Marketing Expo 2018, at the ExCeL London on 21st and 22nd March 2018. Our very own Harry Bott will also be speaking at the event about how to get 100% attribution from phone call to sale.Read more
Mediahawk provide a great service - there's nothing that their interface can't do, so it has ticked all our boxes. We recently moved all our numbers to Mediahawk. I spent months trying different tools and, in the end, I opted for Mediahawk as the tracking functionality is far superior to any other call tracking software we tested. If you are into online marketing, Mediahawk should be in your toolkit. Their support is also very fast and helpful. I highly recommend you sign up.Ari Pournaras
Having powerful, advanced analytics on our own and clients' websites is hugely beneficial for sales and marketing to see exactly where their leads are coming from, providing our clients with an greater return on investment. Mediahawk have an excellent reputation and are not a 'one size fits all' provider. We chose Mediahawk as our call tracking partner as they are highly experienced, knowledgeable, and their reporting system is clear.Kat Gibbs